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Branding Fundamentals

What Is Verbal Identity & Why You Need It?

Guides

Branding FundamentalsBrand Development 101:
The 7 Components Of A Great Brand

Brand StrategyHow to Create a Brand Strategy? The Science Of Creating An Authentic Brand

Brand MarketingBrand Marketing: Where The Art And Science Of Branding Intersect

Articles

Branding Fundamentals

Branding versus Design

Brand Strategy

What Is Brand Architecture? | Brand Architecture Guidelines

Brand Marketing

Why It Pays For Your Brand To Be Real.

Branding Fundamentals

A masterclass in the art of building brand loyalty.

5 Types Of Terrible Taglines

Branding versus Design

Key Ingredients of a Brand Story.

Naming Your Business For The People

Branding Trends: The Power of Minimalism

Branding and Colors: Can Pink Be Masculine?

Branding Do’s and Don’ts – Panache Desai interviews Re Perez

How to Request for Proposal From a Branding Agency.

Do You NEED a Personal Brand?

Branding only works when you trust the process.

Sales, Marketing, Branding: Which Comes First?

Branding happens overtime, not overnight.

Benefits of Branding are Tangible.

The Art of Branding.

The “Science” of Branding.

Forget What You Know About Branding.

The Best Sales Advice for Small Businesses.

Big Brands vs Small Business Branding.

Don’t make these common branding mistakes.

Brand Strategy Process 101

Should you invest in branding?

What is a Brand Strategy?

Branding Versus Marketing.

Want Better Sales and Marketing? Try Better Branding.

Message, Messaging, and Copy: One and the Same?

Why Your Brand Doesn’t Need a Tagline.

Small Business Brand Values.

Brand Story — Why You Need One.

Defining Your Target Audience.

9 Key Branding Terms Simplified.

Rebranding: The “Should You / Shouldn’t You” Guide.

What Is Verbal Identity & Why You Need It?

3 Things Your Brand Promise Must Have.

How to Ask a Good Question.

Trademarking Your Brand.

Personal Versus Business Brand.

MARS Rebranding: What You Can Learn From It?

Experiential Marketing: What Is It?

Elevating Our Brand Culture.

Articulating Our Brand Values.

Our New Brand Promise: Simplify + Elevate.

Best of 2018 Wrap-Up: Our Favorite Posts.

Rebranding in 2018: 5 to Watch.

#VoiceFirst: Thinking About Voice Search Optimization.

Editorial Calendar Basics: Organize Your 2019 Content!

Mastering Customer Confidence in 4 Steps.

Why Blogging Is Essential to Your Brand.

Target Audience Mapping: How to Reach the BEST Audience.

Writing Marketing Copy for Your OWN Business.

How to Request for Proposal From a Branding Agency.

Our Favorite Web Trends of 2018 (so far).

“Does My Brand Need Work?” 5 Simple Ways to Tell.

What’s in a Name?

Brand Voice: It’s not what you say, it’s how you say it

How to use (and not use) Brand Archetypes

You Can Be The Master of Your Domain (Name)

Do you need an image in your logo?

Let’s Talk About: Moodboard

You CAN say that!

Get Out Of Your Own Way!

The Real History of Five of Your Favorite Brands

UNEXPECTED BENEFITS OF A STRONG BRAND

“Hey, What Do You Think Of My Logo?”

3 TIPS TO KEEP YOUR BRAND’S VERBAL IDENTITY CONSISTENT

Branding questions are FREE!

Font Ownership: Do you own your font?

You don’t NEED a Personal Brand

Professional Is Not A Personality

The Positioning Statement: What Is it & How to Write One

3 Ways to Differentiate Your Business

Plagiarism or Inspiration: Sticking to the Right Side of the Line

The Difference Between BIG and SMALL Business Branding

When Should I Rebrand My Company?

I want to partner with you!

Think you can’t push the envelope? Meet GoDaddy.

Are you using your brand archetype?

How To Make A Mood Board

Top 10 Logo Design Blunders

When Your Brand Is The Hashtag Everyone Likes to Hate

Don’t Skimp on Copy!

How To Find a Color That Matches Your Personality!

What’s Your Brand Archetype?

Why Did Instagram Rebrand?

Brand Attributes

How To Build A Brand In 5 Phases

How To Name Your Business

The top 5 types of logos

What’s your favorite color?

Tips to Avoid a Design Frankenstein

How much should you spend on branding your business?

Differentiate: Color is not always the most effective way.

Brand Strategy

What Is Brand Architecture? | Brand Architecture Guidelines

36 Reasons To Rebrand

Invest now or later in branding?

10 Things to Know About Your Customers

Stock Photography Vs Real Imagery? Which Converts Better?

Is Inauthenticity Killing Your Business?

Logo Design: Don’t Take Chances!

What I learned about branding from teaching college writing

Brand Color: Five brands that will make you rethink yours

Is Your Brand Proactive or Reactive?

How To Define Your Target Market

Commoditization: What it is, and how to fight it

Brand relevance: How to get it (and keep it)

Fake it, and you’ll break it.

Innovative, insane, or just plain absurd?

Copy Blunders in Blogs

When Your Target Audience Is a Geographic Niche

10 Silly Branding Questions

Customer Experience Branding Isn’t a Click Away

Do You Need a New CEO?

Takeover Through Hostile Branding!

5 Startup Branding Myths Debunked!

Building a Brand of Affordable Luxury

Stop Being Such a Cliché

Is It Really That Simple?

Deceptive Branding at its Best

Creating A Niche Brand

Branding Secrets

Extending Your Brand

Developing A Brand People Trust

The Value Of Branding

What Is A Bad Brand Idea?

Developing Your Brand Voice

Feeling In Branding

Why Social Proof Is Important

The Danger Of Sub-Brands

Extending Your Brand Beyond Your Logo

Point Of View: Your Biggest Asset

Don’t buy this!

Are You Forgettable?

Better Branding: The Gift that Keeps on Giving!

When is it Time to Rebrand Your Company?

The Newest San Diego Based Branding Agency

One Mistake to Avoid When Hiring People For Your Business

Are you Socially Awkward?

Learning from Airbnb’s Rebranding

When do you “fire” a client?

Do you need to change your brand name?

How to be an entrepreneur who “makes a difference”

The I.R.S. Brand

Branding on a Plane

Birthdays are like brands

Why have an Oscar-Inspired brand?

Stop the Noise. Start the Music

Play a “bigger” game or be a “game-changer”?

Branding Your Personality 101

Neuromarketing: Good For Your Brand, But Is it Moral?

About Re Perez

The “True” Colors of Your Brand

Celebrity Branding & Taylor Swift’s “brand positioning”

How to deepen your understanding of people’s perceptions

How to brand your services to make it easier for customers to buy

Don’t be fooled by “Brand Gurus”

Is now a good time to start a business or brand?

Did you know 60% of decisions to buy are based on color?

Brand Marketing

Top 30 Fashion Branding Agencies

Why It Pays For Your Brand To Be Real.

Blatant Honesty in Branding?

5 More Signs It May Be Time To Rebrand

How Best to Manage Brand Touchpoints

Brand Evolution Or Brand Revolution?

Which Comes First: The Brand or the Product?

Have You Outgrown Your Brand?

Are you furloughed or is your business hurting?

New Decade, New Brand.

What are the top 3 reasons to brand or rebrand?

4 Branding Awards in the 2019 GDUSA competition.

Audience Engagement: Creating Love & Loyalty

Five Steps to Perfect Your Lead Magnet.

Marketing Messages: 5 Tips for Understanding Your Competition.

Is the Latest Uber Rebranding Enough?

Our 7 Most Popular Branding Blog Posts.

Why You Need to Separate your Brand From Amazon

7 Branding Trends You Need to Know.

A Quick & Dirty Guide to Branded Hashtags.

Burning Love (For Your Brand)

Where Do I Begin…

IHoP Tried It (Rebranding, That Is)

What is Kanye Doing?

Five Quick Productivity Tips For Work From Home

4 Social Media You Need To Stop Ignoring

Are you brand building —or baiting?

How To Make Your Brand’s Booth Stand Out

Top 10 Website Design Mistakes to Avoid

Top 3 ways to tell if your brand is worth anything (or not).

How to create a blog strategy for the WHOLE YEAR!

‘Tis the season… for FREE RESOURCES

Content and conversion: Why you need both

The counterintuitive way to sell to more ideal customers.

Color and Branding: Pop psychology, or sound strategy?

Is Your Brand a People Pleaser?

How many followers do you have?

5 Reasons Why Your Brand Needs Video Touchpoints.

Things That Make Conversions Go…. Part 2!

Things That Make Conversions Go…

Fonts by personality. How to find yours!

5 Tips for Creating Lead Magnets

Live streaming? Don’t forget your branding!

Why Facebook Ads are crushing the competition

Best Branded Ad: Holiday Special!

How to Use Stock Photos (and Get Away With It)

Miss life before Facebook?

10 Best Branded Videos of All Time

Enhance Your Brand’s Reputation

How To Win New Customers

How To Write A Creative Brief

The Most Popular Drink Nobody Likes Part 2

Mystique as Brand Strategy: The Most Popular Drink Nobody Likes

Do events really elevate your brand?

Interview with 22Social

Does Your Brand Speak The Language of Social Media?

Political Branding and Lessons for The Entrepreneur

How To Make Your Brand Stand Out

An Entrepreneur’s Tale: Using Storytelling to Engage with Customers

Measuring your brand’s ROI: the financial impact of your brand.

Getting inspiration from hotels for your brand

How to make your website stand out.

Stop cheapening your brand with literal photography

Rebranding Your Website: 3 Things to Know

Is your email address an important brand touchpoint?

Why you should stop studying wealth