Reasons to Rebrand
There are many reasons to rebrand. Here are 36 of them! Before going through a branding process it is important to know why you are doing so and what you want a branding engagement to accomplish.
Branding is one of the most important endeavors you will take on as a CEO or founder. It defines your company to clients, to your employees, to the world and to yourself.
It’s important to ask yourself what business problems you are looking for branding to help alleviate before undergoing a branding engagement. With that in mind, we have 36 reasons to rebrand.
- Your brand isn’t communicating powerfully, concisely and cohesively.
- You have website shame!
- A great brand “pre-sells” your products and services for you. With a great brand your sales get a whole lot easier.
- The name of your business is 27 syllables and completely impossible for anyone to remember.
- You brand lacks personality.
- You look dated. Aesthetics matter. It’s harder than ever to stand out and it is therefore more valuable than ever to be a brand that stands out amongst competitors. A well-defined aesthetic that you can own is your opportunity to stand out.
- Perception is reality. How you are perceived defines the ultimate success and/or failure of your business. Branding is about creating a desired perception in the minds of your target market.
- If you look good, you confidence will boost.
- You hit a ceiling in your business. The brand that got you to where you are most likely isn’t the one that will get you to where you want to go.
- You have so many disparate products that things have become confusing for your customers.
- No one pays attention to you. The average attention span of an adult in the U.S.A. is 9 seconds. That’s less than a goldfish. You need to capture attention immediately in every and all brand touchpoint.
- You can only do your elevator pitch in the Freedom Tower.
- Brand strategy is business strategy. A great brand is developed to accommodate the needs of a growing business. The branding process involves defining the brand’s architecture, including how a brand’s products, services, sub-brands and verticals are organized and presented to customers.
- Sex sells.
- A great brand is not just a visual and verbal identity, but also an experiential one. A branding agency will help you define the experience of interacting with your brand. This experience dovetails with your overall business strategy and influences everything from marketing campaigns through the intake process and continues on to fulfillment so that you create brand advocates out of customers.
- Branding allows you to charge premium prices. A strong brand means more money in your pocket. It’s one of the most important investments you can make in your business.
- We’re encouraging you to do so. 😉
- Your competitors are capturing more marketshare than you.
- You are losing business to an upstart competitor just because they look more sophisticated (yet lack your experience).
- You have a hard time locating .JPEG, .TIFF, .GIF, .PNG, .AI, .PDF files when you need to create new promotional items.
- Your website is converting visits to leads at at a rate less than 40%.
- Your logo looks like it was made in the 80s.
- You are embarrassed by your business card.
- You honestly believe that you can’t make money on your website, even though you are fully aware that people spent over 1.5 trillion dollars online in 2015. See the problem here?
- Your elevator pitch has completely changed 6 times in the last 6 months and you wish you had a solid, differentiated brand strategy, instead.
- You want to make it onto the Inc. 5,000 list, like this client of ours!
- You want to have fun working ON your business.
- You picked a color scheme for your business so that you could blend in with the big boys of your industry, instead of STANDING OUT and BEING REMEMBERED!
- You have 10 different websites for 10 different sub brands, and it is so confusing that not even you can figure out how they are all supposed to work together (imagine how this makes your customers feel).
- You are tired of buying from designers who claim to know “branding” when all they actually know how to do is play around in Adobe Illustrator, offering unending iterations of the same unoriginal concepts.
- Your YouTube channel only has 6 followers.
- You are attracting customers that waste your time.
- Your brand is underdeveloped. People are used to interacting with well developed brands and you need to keep up with the Joneses. If you want to compete in a global marketplace you need a well developed brand to do so.
- Markets change. You need to change with them.
- You want your Nike swoosh.
- To make more money.