Indeed, event branding, when done right, is the tide that lifts all ships.
1. EVENTS ALLOW YOU TO PRESENT TO A CAPTIVE AUDIENCE
Events allow you to have a captive audience who are there to listen to you. Let’s face it, the internet is crowded. Between the 500 emails flooding your inbox, thousands of twitters posts, countless Facebook updates, marketing calls and client meetings, we have massive amounts of information bombarding us. If you want to break through the clutter, hosting an event to a captive audience is the best way to elevate your brand and get your message heard.
2. EVENTS POSITION YOU AS AN EXPERT
Once you decide on hosting an event, you must have a Point of View to share. When you’re on stage or speaking in front of a group of people, you instantly position yourself as an expert or authority figure, in the same way a teacher is positioned with his/her students. That said, you must have something of value to share with your captive audience (not delivering on this aspect is detrimental and can actually hurt your brand).
3. EVENTS ENABLE YOU TO CONNECT WITH PEOPLE
Whether you’re aware of it or not, every single purchasing decision we make is based on some form of emotion. According to Donald Cane, a neurologist: “The essential difference between emotion and reason is that emotion leads to action and reason lead to conclusion. So, “emotional connection” with others is the most important factor to convert prospects into clients AND clients into raging fans. Events are the ideal forum for you to connect with people.
If you are already hosting events, CONTINUE doing it. If you’re thinking about hosting an event, don’t “think” — just DO. You will position yourself as an expert. You will expand your business and elevate your brand.