We saw a lot of change in 2018, but there are certain things that stayed consistent.
These are the blog posts we feel best represent what’s to come in 2019, either in their simplicity, the values they represent, or in terms of what BRANDING FOR THE PEOPLE can offer. Here are our best of 2018.
If you’re interested in working with a branding agency, one of the first things you can do to set yourself apart is getting familiar with creating a Request for Proposal. Commonly shortened to RFP, the Request for Proposal is exactly that—reaching out to a select list of agencies with your info, budget, needs, etc. and encouraging them to bid on your project.
Why You Need To Build A Brand Apart From Amazon… Even If You Have A Successful Business on Amazon
The high-level view of this conversation is “do you just want to sell products and make money, or do you want to build a business?”
There’s nothing inherently wrong with either answer. But if your goal is to really more to build something more substantial, you need to consider the benefits of having that strong brand in place. If you’re just chasing tactics and gaming algorithms exclusively for the sake of selling, you can easily overlook building trust and relationships with your customers.
A proactive brand is, basically, a brand with a plan. It knows itself, it knows its place in the market, and it knows how to occupy that position effectively through what it does—and doesn’t—do. A reactive brand, by contrast, is one that does just that—reacts to whatever is going on around it at the time. With modern consumers ‘trained’ to see organized, cohesive, consistent brands, being more reactive can come off as erratic and alienate your customer base. Equally worrying, being too reactive can rely on consumer awareness of what you’re responding to.
Brands aren’t beholden to the absolute truth. Lots bend it, stretch it, make it work for them. In this article, we look at the real history behind Banana Republic, Madewell, Shinola, and others.
That’s our best of 2018 – what are yours?