It’s time: our new Brand Promise is Simplify + Elevate.
Our goal starting in 2019 is to make a transformational impact on brands — not inch forward.
We are evolving away from fragmentation and toward unified, cohesive imagery, words, and messaging.
Here, we’ll give you a bit of insight into what a Brand Promise actually is, what it means to us to elevate, and why this.
What is a Brand Promise?
Before we talk about why: what is a Brand Promise?
It’s the single unifying idea behind everything your brand does. It’s also the why and the how of your brand’s behavior.
In traditional media, it was simpler to keep messaging controlled and unified. With digital, it’s challenging to keep everything – social media, content, visual – on the same script.
But a Brand Promise keeps your message clear and consistent. It guides every part of your brand’s vision, presence, and communication.
What does it mean to elevate?
“Simplify” is a verb with a clear meaning. And, there’s sophistication in simplicity. But “elevate” is more abstract.
The answer is: we raise brands to a level above their own market. How that happens isn’t the same across the board. It takes effort on both parts toward that same goal.
We work with brands that share the desire to reach that raised point to help them realize their goals.
More importantly, we work with you to clarify exactly what it would look like to achieve your goals. What your marketplace looks like. Who your audience is. What they respond to.
Knowing each piece of your landscape on a high level creates clarity and purpose.
Why Simplify + Elevate?
Up until now, our Brand Promise was “Performance Fueled by Creativity”. That was an idea that reflected a different time and vision.
We’ve done performance. We’ve embraced creativity. It’s time to get back to the center of why we do what we do.
And now, taking a look at ourselves as an agency, our strengths, our weaknesses, our audience. With all that in consideration, it’s time to create a future for ourselves and our clients that’s uncluttered. Direct. Easy to understand.
If this sounds like you, we’d love to hear from you.