Create a brand
people love.

About.

Here is where most companies begin describing who they are. We’d like to start with who we’re notWe’re not the typical branding, marketing or creative agency. We are a culture transformation company that creates and manages brands that are enhancing the quality of people’s personal, social or professional lives. We are strategic and creative thinkers who leverage Fortune 500-level branding, marketing best practices, forward-thinking design, and organizational behavior & development to help companies optimize their impact.

 Funded Startup Business

You have capital or you’re a funded startup with a big vision to launch, scale and build an iconic brand and movement. You need a clear and compelling message a professional brand image to accelerate your growth trajectory.

Expanding Small Business

You’re an emerging or expanding small business that has demonstrated mastery in sales, marketing and team development. You need to streamline, tighten, and refresh your brand to take your business to the next level.

Emerging Midsize Company

You’re leading the organization through a rapid expansion, merger, or repositioning. You need a branding partner to refresh your brand, align your organizational culture, and maximize your global impact.

Services.

With a proven track record advising 100+ different industries and professions, we are capable of uniquely solving any branding problem. Our services range from strategic consulting services, creative services, website development, and internal brand culture programs.

Brand Strategy

Brand Strategy is the basis for all aspects of brand development. We partner with clients in all aspects of Brand Positioning, Messaging, Naming, Brand Architecture, and Qualitative Market Research.

Brand Identity

We create more than just logos. We create a Brand Identity which is comprised of a Visual Identity (logo, color palette, typography style, photography style, graphic elements) and a Verbal Identity (style, tone, manner, voice).

Website Development

Once your Brand Strategy and Brand Identity is developed, you need a beautifully-designed, highly-functional and conversion-oriented website to generate leads and monetize your products or services.

Design & Copywriting

From graphic design, product packaging, content development, copywriting, copyediting, our creative team can create effective designs that inspire your target audiences and compel them to take action with your business.

Brand Culture

Whether you need an internal communication campaign, employee engagement workshops, or internal branding initiatives, we help align your internal culture with your brand so that you can optimize your external impact.

Start with a Brand Audit.

Blog.

What is the Brand Strategy process?

Once you have a clear understanding of the answer to these questions, use them to help define your...

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Should you invest in branding?

First, we need to address cost versus investment. I get it, as business owners, there are costs and...

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What is a Brand Strategy?

Let’s start with the term strategy. Simply put, strategy is a clear plan of action for achieving a...

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Branding For The People takes home 4 wins in the 2019 GDUSA competition.

For the first time with Graphic Design USA (GDUSA), our team has been recognized and awarded two awards...

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Branding Versus Design.

Design is an integral part of branding. Your logo, fonts, and colors are all building blocks of a...

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Branding Versus Marketing.

What is the difference? Is there a difference? And what should you be focusing on as you build...

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Want Better Sales & Marketing? Try Better Branding.

I’ve heard it all before. Countless business owners have tole me they don’t need branding...

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Message, Messaging, Copy: One and the Same?

Hopefully this post will inspire you to think differently about taglines for your brand...

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Branding Starts Here.

If your brand has taken you as far it can go, there’s only one way to take it further. It’s not with a marketing agency. Not with a business coach. Not even a graphic designer. It makes common sense to hire a branding company … for branding. And, the starting point for every successful brand is having a clearly defined message and Brand Strategy.

Awards.