If you’re a high-growth entrepreneur or established market leader in your industry, you know that branding is not about simply creating a logo or a website (and then hoping more customers will buy from you). Professional branding is a strategic and holistic approach to creating real value in the marketplace. Professional branding attracts raving, loyal customers (and repels not-so-ideal customers). Professional branding mobilizes your team and strategic partners around your company’s purpose. And, professional branding optimizes your sales and marketing efforts, enabling you to effectively grow your business.