Guides
Branding FundamentalsBrand Development 101:
The 7 Components Of A Great Brand
Branding FundamentalsBrand Development 101:
The 7 Components Of A Great Brand
Everything you need to elevate your brand. With our free resources you will be able to: identify your Brand Archetype, achieve the Perfect Sales Page, learn all about Naming, design your Branding Blueprint and avoid making the 5 Biggest Mistakes when it comes to branding.
One of the most frequent questions we get asked is “What is a brand?” It’s a great question. Is it a logo? A color-scheme? Is it the words you say or the photos you use? It’s all of the above, and yet none of them singularly. This blueprint explains 7 components of a great brand that must all work harmoniously together to attract your ideal customers.
Before embarking on the naming process, you must get familiar with the various types of names, what's important in a great name, and the step-by-step brainstorming process to discover the best names for your brand — whether you're naming a company, product or service.
One of the most powerful ways to differentiate your brand in a competitive marketplace is to infuse personality in every interaction. Use this guide to identify your Brand Archetype(s). Then, share them with your creative team to inspire and elevate both the visual and verbal expressions of your brand.
Branding is one of the most elusive topics in the business world. It's also one of the most important and powerful tools you can use to attract ideal customers, create raving fans, and expand your business to an entirely new level. To expand your understanding about branding, download this .pdf to learn the same profit principles of Fortune 500 brands that can change the game for your business.