Sue Thompson teaches wealth creation and encourages clients to invest for growth to achieve their ideal lifestyle. As a woman who walks her talk, she decided to invest in branding to open a gateway for her own success, growth and ideal lifestyle for her and her family.
Starting with our signature BRANDING INTENSIVE, we realized that accounting and payroll just scratch the surface of her valuable services. Sue is a master at helping business owners achieve the lifestyle they want by teaching them how to take control of their finances, accounting and wealth creation strategies.
Although the term “Abundance” is powerful and benefit-oriented, this term did not differentiate her business nor appeal to her ideal demographic. Through a NAMING FOR THE EPOPLE process, we agreed on the name: The CFO Agency.
Following this step, we turned to the Visual Identity and Website. While the logo uses a simple typographic treatment of the company name, a bold, visual language is repeated throughout other brand touchpoints. Photography is strong and distinct, using atypical images for accountants. Instead, the images reflect the lifestyle her target clients aspire to have. The CFO Agency can help achieve that ideal lifestyle.Read More
Over the course of a six-month engagement, BRANDING FOR THE PEOPLE delivered the following:
- Brand Strategy / Brand Positioning
- Brand Idea
- Brand Guidelines
- Creative Services
- Stationary System
- Visual Identity (logo suite, color palette, graphic elements photography style, typography style)
- Website Design
- Website Development