Go For It Kickboxing
Helping Students Kick Through Breakthrough Every Day.
Overview
Go For It Kickboxing came to Branding For The People to create a brand that stands out in the fitness industry — an industry that is an aggressive, jam-packed market. Go For It Kickboxing needed to project its brand over other kickboxing studios and build its muscle in the fitness industry as a whole. Presenting an even greater challenge, Go For It had both a brick and mortar gym and an online program that taught other gym owners how to build and operate their business. This meant that the brand needed to appeal both to kickboxers and kickboxing gym owners.
Using our proprietary Brand Strategy process, we created a new brand and Visual Identity that uses bold, striking colors and an emblem logo incorporating the letter “G” modified into the shape of a boxing glove representing strength, a component of the brand’s promise. Sharp imagery on a clean, simple website maintained this implicit focus, telling their audience to go for it!
Services
- Brand Strategy
- Visual Identity
- Print Design
- Website Design
- Website Development
- Wall Signage
