Efficiency is doing things right. Effectiveness is doing the right things.
Following the words of wisdom from Peter Drucker, we believe in order to be effective at building a brand, you need to do things in the right sequence. Build a brand in the wrong order, and risk being perceived as inauthentic, confusing, inconsistent, or untrustworthy. Follow our proven process and save yourself from wasted hours, marketing dollars, and valuable energy trying to figure it out on your own or in isolation.