Branding Resources

If you’re new to branding or want to get a deeper understanding of branding fundamentals, we have a few key branding essentials for you.

The Branding Blueprint

The 7 Components of a Great Brand

“What is a brand?” Is it a logo? Color-scheme? The words you say or the photos you use? It’s all of the above, and yet none of them singularly. This blueprint explains 7 components of a great brand to attract your ideal customers.

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The Naming Guide

7 Steps to a New Name

Before embarking on the naming process, you must get familiar with the various types of names, what’s important in a name, and the step-by-step process to discover the best names for your brand — whether you’re naming a company, product or service.

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The Brand Archetype Guide

20 Personas to Inspire Your Brand

One of the most powerful ways to differentiate your brand is to infuse personality in every interaction. Use this guide to identify your Brand Archetypes. Share with your creative team to inspire and elevate your brand.

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Are You Making These 5 Branding Mistakes? Orange Booklet
The Top 5 Big Branding Mistakes

The profit principles of Fortune 500 brands

Branding is one of the most essential and powerful tools you can use to attract ideal customers, create raving fans, and expand your business to an entirely new level. This guide will teach you how to leverage the principles of Fortune 500 branding.

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Let your color personality shine
Let Your Color Personality Shine

A Guide to Choosing Colors for Your Brand

Colors can provide a visual tone for your brand — that “look and feel” you want to express visually. Since 62 to 90% of a target audience’s decision to buy is based upon color, there’s significance to selecting colors for your brand.

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All Resources

Get access to all of our Branding Essentials: The Top 5 Branding Mistakes, The Branding Blueprint, The Naming Guide, The Brand Archetype Guide, and Let Your Color Personality Shine.

YBSBG Hard Cover
When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez.

Ryan Deiss
Co-founder of Digital Marketer

In Your Brand Should Be Gay (Even If You’re Not), Re Perez–seasoned Brand Strategist, keynote speaker, author, CEO and founder of Branding For The People, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.