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Who We Are

We are a brand transformation agency that helps brands optimize their impact by authentically connecting with their target audiences.

Offerings.

With a proven track record advising 100+ different industries and professions, we are capable of uniquely solving any branding problem. Below are our most common offerings. For a custom proposal, please submit your Request for Proposal (“RFP”) here.

Brand Audit

Rather than polling friends, family or strangers on social media, our Brand Audit service is a 60-minute, personalized consultation where we evaluate your brand and present our findings to give you actionable tips to improve your brand.

Branding Intensive

Our Branding Intensive is our method for creating your Brand Strategy—the foundation for every brand. We will define and develop your target audiences, Brand Positioning, Messaging, Naming, Brand Architecture, Brand Voice, Creative Brief, and Brand Implementation Plan.

Brand Accelerator Program

Ideal for funded startups or small businesses with annual revenues between $500,000 to $1.2mil, this program is the perfect solution if you want to work with our award-winning team to strategize and professionally design an iconic brand for your business.

Brand Expansion Program

Ideal for emerging and expanding businesses with annual revenues between $1.2mil and $5mil, this program is the best solution if you’ve outgrown your brand due to a merger, acquisition, or rapid expansion—and you need to “level-up” your brand by several notches to maintain your market position.

Brand Leadership Program

Ideal for market leaders and emerging midsize companies with annual revenue between $5mil to $80mil, this 12-month program is a strategic solution when you need an on-going brand strategist, on-demand creative team, and omni-channel marketing specialists to support your business growth trajectory.

Still unsure? Start with a Brand Audit.

Awards.

JCM
Expertise
GD USA
GD USA
JCM
Expertise
GD USA
GD USA

About the Founder.

I’m 30 years old sitting across the Global Human Resources Director’s chair at one of the top global branding firms, and I ask: “Why am I being passed up for the next level in this company?”

Her response. “You don’t have enough gray hair.”

Translation: I didn’t look old enough.

At that moment, I realized no matter how smart, talented, or dedicated I am, the perception people have of me would either accelerate or stunt my growth. So, I left that position and got recruited to work at other consulting firms. My career eventually took me to work at a firm in Dubai, U.A.E.

No doubt, the experience I gained was invaluable and had shaped my professional branding career. With a resume featuring BrandLink, Interbrand and Siegel+Gale, and a Fortune 500 branding experience with Abbott, GE Money, Intel, Lilly, Nielsen Company, Novo Nordisk, Motorola, TD Ameritrade and Xerox, I had a colorful career learning from some of the most creative and brightest branding professionals in the industry.

But that’s my past. Not my future.

If you want a brand that:

  • Defines the soul of your business on a deep level.
  • Is custom-built and authentic.
  • Creates a movement and makes a positive impact.

You’re in the right place.
Welcome home.

About the Founder.