“Better is one’s own dharma though imperfectly carried out than the dharma of another carried out perfectly.”

A veteran in the field of branding, marketing and web development, Michelle has over 20 years of experience spearheading the marketing of brands, building innovative websites and web-based applications for a wide range of industries, both in the domestic and international arenas. Michelle brings to the team the necessary problem-solving skills and risk management perspective that is essential in any brand implementation effort. Prescribing to a philosophy that there are no limits, Michelle approaches all aspects of her life with an open mind and an appetite to learn more.

At the age of 18, with a desire to experience the world, Michelle bought a ticket to Spain. With no guidebook, no Spanish speaking skills, and little money, she boarded a plane for Madrid. After two life-changing months in Europe, Michelle returned to the U.S. with a greater sense of self and a hunger to experience more.

Motivated by her European adventure, Michelle continues to travel to exotic destinations. She has traveled to more than 40 countries, each journey affording her a range of unique and challenging experiences: from learning Kung-fu in the foothills of China at a remote Buddhist monastery to studying Haitian Creole while researching for her Master’s Thesis in Haiti. There is no challenge or experience that Michelle is unwilling to face.

Michelle brings the same sense of adventure and appetite for life to the world of the web. Fascinated by technology’s ability to empower people to live life to the fullest and the Internet’s capacity to connect people from around the world, Michelle is constantly looking for new and innovative ways to share information and streamline communication.

Michelle holds a Bachelor’s degree in Human Ecology and Information Technology and a Master’s degree in International Relations.

Cindy Reyes is a creative thinker, innovator and content creator.

At the tender age of three, rather than playing outside, Cindy would write her own story books and draw illustrations. She’d play restaurant and design her own menus. She’d put on talent shows and design her own posters. Creating visual content has always come naturally for her and has been a pursuit of passion from day one. Creativity runs in her blood.

The works of great minds such as Saul Bass, Paul Rand, Herb Lubalin, Chipp Kidd, Jessica Walsh, & Milton Glaser have been a great inspiration in her work and the ability of color to evoke emotion and affect human psychology has always fascinated her. This passion is what drove her towards Graphic Design.

In 2012, Cindy graduated at the top of her class from San Diego State University where she majored in Graphic Design, and minored in Child & Family Development. Upon graduating from San Diego State University, Cindy began her fast-rising career as an intern at SOLO Eyewear. Her work quickly caught the attention of web-based ecommerce store ModDeals and then recruited by Branding For The People.

indy’s expertise in both print and web design makes her a valuable asset to the company and clients alike. To Cindy, the most rewarding aspect of being a Brand Designer is creating visual identities that truly express a company’s brand vision and self-expression.

In her spare time, when not silently judging your choice of font, Cindy enjoys being active and spending time at the gym. This allows her to go out on the weekends and explore new places to eat around San Diego (guilt-free).

“Less is More”

Lidya Toscano is a Graphic Designer passionate about digital design.

She received her B.A. in Graphic Design from the San Diego State University and quickly began working for a variety of clients, addressing needs that included packaging, layout, website design, email marketing, photo editing, and much more.

After two years as a freelancer, where she not only produced amazing work but also coached clients and agencies about design, one of her clients, ModMerica (a new fashion company), offered Lidya a full-time opportunity. She worked with ModMerica for the next two years and developed the conceptual creative foundation for their emails, which served as ModMerica’s primary advertising channel.

When the time came, Lidya committed to finding a new position where she could assist in a company’s growth while also further developing herself. This decision led her to Branding For The People. When she is not designing, you can find her enjoying a good read, going on a hike, eating healthy (except pizza), joking in English and laughing in Spanish.