Who We Are
We are an award-winning branding agency that partners with businesses to create world-class brands that accelerate business performance. Whether you’re an emerging or established small business, high-growth marketing team, or midsize enterprise, we bring our depth and breadth of experience to solve any branding problem you can throw our way.
Branding For The People – We Are an award-winning branding agency – We Are an award-winning branding agency.
Branding is a catalyst for transformation.
Branding makes the dull, interesting.
The quiet, loud.
The meek, brave.
Branding influences how and why we buy from one company over another.
It impacts why we favor one cause over another.
If we become loyal fans or fierce opponents.
Branding brings volume to the voiceless.
Provides momentum to movements that matter.
It has the power to make the forgettable, memorable.
The indistinguishable iconic.
More importantly, branding helps us move past the artificial to reveal the authentic.
For companies committed to doing good in the world, embracing the transformative power of branding is everything.
At Branding For The People, we transform the brands that transform the world.
We support the company's, individuals, and causes that seek to make a difference.
For over ten years, we have created brands that are memorable, iconic, and authentic.
We've partnered with companies that are changing the landscape of their industries and the lives of the people they serve.
We believe in lifting up those who are striving to be a force for positive change.
In supporting the companies, individuals and causes who yearn to make a difference.
In transforming those who don't just focus solely on how much money they can make, but on the impact they can make in the process.
We do this because we know that transforming the world doesn't happen by accident.
It requires intention, planning, strategy, and a commitment to the future.
So while we don’t have the power to solve all of the world’s problems — we do have the ability to transform the companies that can.
Re Perez, CEO and Founder
Re (pronounced “Ree” ) is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author, and CEO of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business performance. Founded in 2011, the agency has advised thousands of Visionary CEOs, high-growth marketing teams, and impact-oriented entrepreneurs across 100+ different industries and professions with one goal in mind — to create authentic, iconic, and memorable brands. As a proud member of B1G1, the agency donates a percentage of proceeds to high-impact cause projects worldwide.
Re is also the author of the best-selling book Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand.
Re’s storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, Siegel+Gale, and TMP Worldwide, where he gained invaluable experience consulting to AREVA, Abbott Nutrition, Amersham Biosciences, GE Money, Lilly, Nalco, Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox.
In addition, as a speaker, Re electrifies every audience and brings forward-thinking insights, actionable content, and practical tips for every business owner and marketing team. His speaking portfolio includes major entrepreneurial conferences including: Baby Bathwater, CADRECon, EO’s Global Leadership Conference, Infusionsoft’s ICON and PartnerCon, SellerCon, Traffic & Conversion Summit, Ontrapalooza, Social Media Week Austin, and Thrive: Make Money Matter (to name a few). He has been interviewed on several Podcasts and is a faculty teacher for Growth Institute.
Re holds a degree in Organizational Behavior & Communications from New York University.
Meet The Team
VP, Client Services
Senior Creative Director & Brand Strategist
VP, Client Services
A veteran in the field of web development, Michelle has over 18+ years of experience spearheading the production of innovative websites and web-based applications for a wide range of industries, both in the domestic and international arenas. Michelle brings the necessary problem-solving skills and risk management perspective to the team that is essential for building award-winning digital solutions. Prescribing to a philosophy that there are no limits, Michelle approaches all aspects of her life with an open mind and an appetite to learn more.
Michelle brings a sense of adventure and appetite for life to the world of the web. Fascinated by technology’s ability to empower people to live life to the fullest and the Internet’s capacity to connect people from around the world, Michelle is continuously looking for new and innovative ways to share information and streamline communication.
Michelle holds a Bachelor’s degree in Human Ecology and Information Technology and a Master’s degree in International Relations.
Senior Creative Director & Brand Strategist
For over twenty years, Matthew has worked as an award-winning copywriter for some of the biggest names in advertising, including Euro RSCG, MVBMS Partners, Ogilvy & Mather, and R/GA. He has written campaigns for clients such as Subaru, Apple, Volvo, Viagra, Intel, and 1-800-COLLECT (starring Mr.T!). Matthew has also served as founder and Creative Director of his own agency, Corporate Renegade.
Through his years of experience, he has developed an expertise in the selling of creative concepts that get results and keep clients excited and engaged. As a Brand Strategist for Branding For The People, he focuses on creating innovative strategies that deliver on his clients' goals and execution of brand experiences that build long-term engagement and loyalty.
Matthew holds a Bachelor's degree from Lehigh University and is currently completing a Master's in the Teaching of Writing at Johns Hopkins University.
Creative DirectorCindy Reyes is a creative thinker, innovator, and content creator. Creating visual content has always come naturally for her and has been a pursuit of passion from day one. Creativity runs in her blood. In 2012, Cindy graduated at the top of her class from San Diego State University, where she majored in Graphic Design and minored in Child & Family Development. Upon graduating from San Diego State University, Cindy began her fast-rising career as an intern at SOLO Eyewear. Her work quickly caught the attention of web-based e-commerce store ModDeals and then recruited by Branding For The People.
With over eighteen years of experience working in Small Business Operations, Barbara Sanchez knows a thing or two about juggling 1,000 spinning plates at once. As Project Coordinator at Branding For The People, she helps ensure all projects stay on track.
She has a B.A. in Business Administration and Finance from the University of Puerto Rico. She is President and Co-founder of Fundacion Lejem, Corp, a PR charity that feeds the homeless in San Juan. Up until February of 2021, she had never seen snow in person.
We’re always on the lookout for disruptive B2B, B2C, and Personal Brands that want to elevate their brand while making a bigger impact in the world. We love to work with smart, innovative folks and never shy away from a challenge. Bring us your most ambitious project; we’d love to rock it out for you!
Explore our work and case studies in the following industries:
- Health & Wellness
- Training & Education
- Wealth & Finance
- Technology & Media
- Personal Development
- Consumer Products
Some Of Our Clients – Some Of Our Clients – Some Of Our Clients – Some Of Our Clients
We are proud business for good.
Branding For The People is a member of B1G1, the organization that allows you to make a big difference in the world simply by doing what you do. Every time we work with a client, it gives us the opportunity to donate a portion of our proceeds to one of 50+ high impact projects.