Re Perez | CEO & Chief Brand Strategist
I’m 30 years old sitting across the Global Human Resources Director’s chair at one of the top global branding firms, and I ask: “Why am I being passed up for the next level in this company?”
Her response. “You don’t have enough gray hair.”
Translation: I didn’t look old enough.
At that moment, I realized no matter how smart, talented, or dedicated I am, the perception people have of me would either accelerate or stunt my growth. So, I left that position and got recruited to work at other consulting firms. My career eventually took me to work at a firm in Dubai, U.A.E.
No doubt, the experience I gained was invaluable and had shaped my professional branding career. With a resume featuring BrandLink, Interbrand and Siegel+Gale, and a Fortune 500 branding experience with Abbott, GE Money, Intel, Lilly, Nielsen Company, Novo Nordisk, Motorola, TD Ameritrade and Xerox, I had a colorful career learning from some of the most creative and brightest branding professionals in the industry.
But that’s my past. Not my future.
In 2010, I left the corporate branding world after a series of personal life-changing events and a spiritual journey. I needed a change. In a big way. I decided to shift my time, energy and focus towards brands making a social or economic impact in the world. This led to me work with entrepreneurs and small businesses.
My vision: help entrepreneurs be more creative and disruptive than their corporate counterparts. Why? There’s something about the DNA of entrepreneurs that inspires me. Entrepreneurs are self-motivated risk-takers who believe they can create their own destiny and change the world. After months of reading, journaling, and meditating, in January 2011, the concept of Branding For The People was born.
We quickly became the leading branding agency and have branded some of the most inspiring and influential entrepreneurs across 100+ industries and professons. Our global clients include emerging entrepreneurs, Inc. 5000 fastest growing companies, and established multi million-dollar businesses. Since launching the company, we have built a reputation and a proven track record for creating new market leaders and helping existing ones double, triple, and quadruple their business and impact.
Here’s my truth: the more authentic your brand, the more attractive and lucrative your life AND business will be.
If you want just a cheap, amateur logo to build your brand, we can’t help you.
If you’re afraid to invest and would rather play a small game, we’re not a fit.
If you want a cookie-cutter, out-of-the box and unoriginal brand, please look elsewhere.