We are a brand consulting firm and creative agency that helps entrepreneurs create game-changing brands. Through our strategic consulting, creative services and signature branding events, we help our clients increase sales, create leadership status and build a legacy that makes a difference for people.
Not if you want to stand out as an authority.
Not if you want to attract ideal clients — or charge the full value for your services.
Not if your goal is to be admired and respected.
And, certainly not if your life’s purpose is to create a legacy.
Something beyond a well-designed logo, a catchy name or a well-crafted mission statement.
It takes courage. Confidence.
Looking beyond what’s right in front of you.
Looking outside of the fishbowl for ideas.
It’s about daring yourself to be different.
It’s about leadership.
It’s about inspiring others to have the courage to follow your lead.
Do you want to play big? Or play small?
Would you rather be known as a knock-off of what someone else is already doing? Or do you want to be unique?
The choice of course, is yours.
You could just be another player in the game that everyone else is playing.
We believe if you want to move faster, while making a significant impact, it’s not enough to just play the game.
And this means not only changing the rules, but creating your own.
Being innovative. Thinking outside of the box.
Challenging yourself to test out something new.
Giving yourself permission to fail.
It’s also the most misunderstood. Most small businesses know they need a strong brand. The problem is that most are unable to define just what a brand is AND how to go about creating and building their brand.
All of these elements are part of what makes up your brand. But the truth is that these elements are just a fraction of what constitutes a brand.
There’s no arguing that all successful businesses need strong marketing. And we’ll be the first to admit that there are many businesses and entrepreneurs who have mastered marketing as a way to attract clients and grow their businesses. But what many don’t understand is that great marketing built on a lousy brand is one of the fastest ways to hurt your earning potential.
Branding is about being able to take a step back and think about all of your brand touchpoints and the cumulative experience your business creates with your audience.
It’s about the perception that is created out of everything you do. This is precisely why branding remains so misunderstood.
The reality is that the perception that your brand creates has a direct impact on the money your business makes. It affects the type of clients you attract and the amount of money you can charge.
When you get this, you can begin going down the road towards creating a brand that not only inspires you, but inspires your ideal clients, customers and followers.
Re is a visionary, brand consultant, speaker and founder of BRANDING FOR THE PEOPLE, a leading branding agency for entrepreneurs and small businesses. Re helps his clients create game-changing brands, enabling them to increase revenue, make a bigger impact, and create a legacy. His background includes senior-level brand consulting positions at top global branding firms, with experience consulting to Fortune 500 global brands such as: AT&T, Abbott, GE Money, Lilly, Motorola, Nielsen Company, TD Ameritrade and Xerox.
Since launching BRANDING FOR THE PEOPLE in January 2011, Re has been on the fast-track to success and has rebranded some of the most successful entrepreneurs, leaders and visionaries, including Suzanne Evans, Pamela Bruner, Christine Kane, Maria Andros, Bari Baumgardner, Debi Berndt, Barb Wade, Shanda Sumpter, Monica Shah and Nick Unsworth (to name a few).
*Experienced gained by Re Perez while working at Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide.
“Working with Re Perez has been one of the best business investments I’ve ever made. I went from blending in with everyone else to instantly being positioned as the sought after thought leader within my industry. In my first month with my fresh new brand, I have already raised my prices and have increased my online conversion numbers. If you want to crush your competition, then hire re. There’s no other person or company like him.”
We believe the best way to learn branding is to experience it in action. Whether it’s our signature 1-day or 3-day branding event, we create a unique experience for ambitious and highly committed entrepreneurs who know they need branding to make more money, position themselves as a leader, and make a meaningful impact in the world.
Grab one of our complimentary tickets! Join us in Las Vegas, NV on April 24-27, 2014, where Re Perez will speak on branding at Suzanne Evans’ Be The Change Event, an outrageous combination of education, information, and entertainment. In just four short years, Be the Change Event exploded onto the scene. Growing into one of the most dynamic, powerful events for business owners who are committed to create unprecedented profits. As a sponsor, we have a limited number of complimentary tickets. Use our link below and grab a complimentary ticket. Hurry, before we run out of tickets.
BRANDED: THE PROGRAM is a do-it-yourself, self-study program that features all the content and teachings from our recent 3-day branding event. The program includes the complete DVD set, a downloadable workbook that walks you through how to create a game-changing brand. It’s the perfect resource for you to expand your knowledge about brands and brand-building.
To work with Re Perez and his team to brand your company, we offer customized Branding Packages that cater to your specific needs and objectives. The scope of services may include a complete rebrand, a brand refresh, or a strategic analysis of your existing brand(s). Schedule a complimentary consultation using the link below.
You may be aware of the power of brands like Coca-Cola, Starbucks, Target, Apple and Tiffany. While there’s a lot you can learn from big brands, there’s also a lot you can learn from brands from entrepreneurs just like you and me. In this coffee table-inspired book, BRANDING FOR THE PEOPLE is proud to offer our first hardcover book (while supplies last) that uses real-life client examples to illustrate “Top 10 Branding Best Practices for Small Businesses.”
When the April 2013 issue of Entrepreneur Magazine came out, I was excited to pick it up
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