Our work began with our signature BRANDING INTENSIVE in New York City. Triumpha and the BRANDING FOR THE PEOPLE team evaluated its distinct value proposition and helped frame its Purpose Statement, Vision Statement, and Brand Positioning. As a result of this process, we identified the Brand Idea with these words: Optimizing Decisions and Actions.
This Brand Idea speaks directly to the executives and leaders who seek outside experts to help create large-scale organizational transformation.
Although the business name was in question, we recommended keeping it, but updating the Visual Identity to infuse some personality into the brand. Rather keep the original logo, we chose a straightforward typographic version of the word “Triumpha.” A vibrant, gradient color system throughout the rest of the brand evidences transformation. Crisp, sharp photography and messaging adds to this system making the visual language contemporary and stunning. Not only does Triumpha stand out from its much larger competitors, but they are now well positioned to be THE leader in their field.Read More
Over the course of the engagement, BRANDING FOR THE PEOPLE delivered the following:
- Brand Strategy / Positioning
- Brand Idea
- Ongoing Brand Consultation
- Brand Guidelines
- Brand Manifesto
- Copywriting Services
- Website Design
- Website Development
- Visual Identity (logo suite, color palette, graphic elements photography style, typography style)