Accelerating connection on a multi-dimensional level


ListenTrust is regarded as an industry leader when it comes to bilingual call center services. Led by CEO and Co-Founder Craig Handley, their expertise lies in strengthening person-to-person connections to improve a customer’s experience with a client’s brand.

Formerly known as Listenup Espanol, Craig’s business was highly successful within the Hispanic market. Yet, he found that the company name limited his ability to land English-speaking contracts that only thought of them for Spanish-speaking call centers. So, after an extensive search process, he hired Branding For The People for a complete rebrand which included a new company name, Brand Strategy, Brand Identity, and Brand Story video.

  • Brand Strategy
  • Visual Identity
  • Verbal Identity
  • Website Design
  • Creative Services
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"Branding is one of the things that can align a company. It can help you build out core values and culture and let people know what your company is about."

- Craig Handley, CEO, and Co-Founder of ListenTrust


As a result of the rebranding process, ListenTrust increased its English-speaking clientele, ultimately surpassing the success of their Spanish-speaking division.

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