Extending Your Brand

Extending Your Brand

Extending your brand is a pretty natural move for many people. After all, introducing new products and services is how you make more money right? It can, but it can also cost you money and damage your brand. The reason is because extending your brand causes confusion....
7 Headlines That Work

7 Headlines That Work

7 Headlines That Work. Writing headlines is hard. Your headline is the first, and perhaps only, impression you make on a prospective reader. A compelling headline turns a browser into a reader, which is the goal of all great copy: To keep the reader reading. The...
What Makes A Logo Great

What Makes A Logo Great

Have you ever spilled a drink on your computer? It’s a pretty miserable experience, and requires a trip to the Apple store (we’re a mac team) to get it fixed. Anyway, an interesting thing happens when you go to the Apple Store. Chances are it is in a mall, and malls...