Changing Habits

Helping the world eat better through real foods without the marketing hype.


Changing Habits is an Australian-based company that is literally changing people’s eating habits through their whole food products, coaching programs, and online nutrition academy. When it was time to give their business a complete rebrand, they conducted a worldwide search to find the right partner, ultimately choosing to hire Branding For The People.

Branding For The People’s mission was to unify Changing Habit’s various product lines and programs under a singular Brand Platform. We were also tasked with creating a new Visual Identity and Brand Messaging that would leverage the company’s expertise while speaking truth to the shady “diet of misinformation” that is all too prevalent in their industry.

  • Brand Story
  • Brand Strategy
  • Copywriting
  • Messaging
  • Package Design
  • UI/UX Strategy
  • Verbal Identity
  • Visual Identity
  • Website Design
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Changing Habits packaging branding


As a result of their partnership with Branding For The People, Changing Habits has reported an increase in sales in their whole food product line, educational programs, and online nutrition academy.

Their new brand even won GDUSA’s brand and product packaging design award in the Health and Wellness category.

Changing Habits

Meet Nathan Bailey and Karen Passingham of Changing Habits in Australia, who are literally changing people’s eating habits. Big on partnerships and family, they felt our team was a good fit for their company to help them go through a complete rebrand to include a Branding Intensive, new Brand Identity, UI/UX Strategy, Website Design, and ongoing design and copywriting services. As a result, their new brand even won GDUSA’s brand and product packaging design award in the Health and Wellness category.

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