Williamsburg Learning is a private, online transformational learning academy that teaches middle and high school students the skills they need to succeed in today’s world while providing both students and parents the flexibility, freedom, and safety to learn and explore. While presenting a unique business model, CMO Adam Hailstone found that his brand matched those that offered more traditional educational experiences, preventing Williamsburg Learning from standing out in their market.
Adam was struggling with a few problems when he first reached out to Re Perez of Branding For The People. His logo fit the mold of, what he believed, to be that of a typical educational logo, which represented what they thought a company like theirs should resemble. Additionally, the business had evolved over its first five years of operation – their brand no longer fit who they started out to be. Not only did Branding For The People help him discover who the company was as a brand, they also helped him go beyond creating brand guidelines. “You need more than just Brand Guidelines, “ Adam shared, and so, Williamsburg Learning now has a Brand Brief that serves as the foundation of their business.
Check out Re’s interview with Adam and learn more about his feelings on the process, how Branding For The People helped him discover who his company was, and how he continues to use his branding as a tool for growth.
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Williamsburg Learning is a private, online transformational learning academy that teaches middle and high school students the skills they need to succeed in today’s world while providing both students and parents the flexibility, freedom, and safety to learn and explore.
While presenting a unique business model, CMO Adam Hailstone found that his brand matched those that offered more traditional educational experiences, preventing Williamsburg Learning from standing out in their market.
Adam was struggling with a few problems when he first reached out to Re Perez of Branding For The People. His logo fit the mold of, what he believed, to be that of a typical educational logo, which represented what they thought a company like theirs should resemble. Additionally, the business had evolved over its first five years of operation – their brand no longer fit who they started out to be.
Adam knew that he needed more than a new logo to identify who they were – he needed complete clarity on who they were. Not only did Branding For The People help him discover who the company was as a brand, they also helped him go beyond creating brand guidelines. “You need more than just Brand Guidelines, “ Adam shared, and so, Williamsburg Learning now has a Brand Brief that serves as the foundation of their business.
Our process also led him to discover which partners were more aligned with the Williamsburg Learning mission, helping him formulate a team that allowed for the creation of new programs and expansion of their online academy.
Check out Re’s interview with Adam and learn more about his feelings on the process, how Branding For The People helped him discover who his company was, and how he continues to use his branding as a tool for growth.
What will your story be? Schedule a call to learn more about who we are and how we can help you https://brandingforthepeople.com/schedule-call-exploratory/
Branding For The People (https://brandingforthepeople.com) is a brand transformation agency that helps brands optimize their impact by authentically connecting with their target audiences.
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Your brand should scream who you are, not who you think you should be. For Adam Hailstone, CMO of Williamsburg Learning, separating his business from others in the educational arena was a struggle as he wrestled with the traditional look of his brand and the evolution of his business that no longer fit that mold.
Check out Adam’s interview as he explains why he chose Branding For The People and how our process helped Williamsburg Learning clarify who they are, who their market is, and how this clarity led to tripling the size of his online academy.
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Your brand should scream who you are, not who you think you should be. After rebranding with Branding For The People, Williamsburg Learning went from what appeared to be just another educational outlet to an online academy that has tripled in size, teaches students from all over the world, and is preparing to grow again to meet the demands for their style of teaching.
It all started with clarifying who they were – here’s Williamsburg Learning CMO Adam Hailstone to tell you more.
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#brandidentity#agency#brandpattern#marketing#creative#brandstrategist#education#onlineschool#homeschool#higherthinking
