TOPIC #1: CONVERSION IS FOR BEGINNERS
Have you spent the last few years developing your digital marketing skills? Can you predict your click-to-open rate? Do you now know how much revenue you can generate through email marketing? Then, congratulations—your journey has just begun!
The real business of building a brand is a LOT more nuanced.
What is your brand KNOWN for?
What is it TRULY worth?
Can it survive with ZERO outbound marketing for a year?
Household brands like Apple, Ford, and Nike could slash their total ad spending to $0 for one year, and their businesses would carry on. They might even be MORE profitable! Each of those companies has mastered the art of memorability, and, more specifically, building a brand that lives inside consumer minds, rather than inside email inboxes.
In this session, Fortune 500 Branding Expert Re Perez will share how to create an unforgettable, market-leading, creative brand (even the most mundane of industries).
- How to differentiate yourself from the pack, be known for something, and beat the competition without even trying.
- Take inbound marketing to a higher level, and insulate yourself from upstart competitors.
- How to make brand strategy amplify your marketing strategy and make your hard-won prospect list take notice.