Category Archives: Branding

160929 BFTP NL Blog Image SM | Branding For The People

What Is Brand Architecture?

By | Blog, Branding, Branding Strategy | No Comments

Or, Using Brand Architecture to Organize That Family Holiday Dinner It’s the way a company organizes all of its current and future brands (and their intra-relationships) so that the company maintains its desired consumer perception(s). So, what is it? Brand architecture is often diagrammed to look like a tree, but sometimes it’s a little more complicated. Think about how you’d organize your extended family (including in-laws) at a sit-down holiday meal so that everyone enjoys…

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160922 BFTP NL Header Image SM | Branding For The People

Stop Being Such a Cliché

By | Blog, Brand Story, Branding | No Comments

Parrots Are Pets, Not Branding Strategies Take a look at these branding clichés: “Trusted source for quality entertainment.” ”We’re professional thought-leaders, heart-centered entrepreneurs who are one step ahead of competitors with ground-breaking products that converge customer-focused experiences.” What? Did any of that actually tell you anything? Each of those options are written with commonly-used lingo that has been repeated to the point of virtual meaninglessness. The words have lost their punch. When copy loses its…

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160908 BFTP NL Blog article SM | Branding For The People

Photoshopping Your Brand Out Of Business

By | Blog, Brand Messaging, Branding, Branding Strategy, Image | No Comments

Are your pictures telling lies? Editing can help correct light, shadow, color, stray hairs – the little things that detract from the image. The image that tells your story and reaches customers. So what’s the problem? Excessive photoshop. Getting Carried Away! Photoshopping that goes beyond the smoothing out of a wrinkle, dark circle, or weird fold all the way to changes in hair, skin, eyes, makeup, muscle tone…. Photoshopping that changes your brand’s believability. Perhaps we should call it overshopping….

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160901 BFTP NL Header Image SM | Branding For The People

7 of the Funniest Branding Blunders

By | Blog, Brand Identity, Brand Messaging, Branding | No Comments

When a Brand Becomes a Joke Mistakes happen, right? However, you don’t want them happening in your brand. Mistakes can backfire, like DiGiorno learned when it tried humor while tweeting a hashtag addressing domestic violence. Not all mistakes are as uncomfortably disastrous. Some are outright funny while still providing valuable lessons for creating a well-crafted brand. Fortunately, you don’t have to learn this lesson the hard way. We are here to help you avoid these…

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Copy of BFTP NL Social Media Image Aug 4 | Branding For The People

How To Name Your Business

By | Blog, Branding, From the Blog, Naming | No Comments

Nothing is more frustrating for entrepreneurs than not knowing what to name their company. Or (worse), being unhappy with their current name. Naming is a discipline, and a serious endeavour, similar to naming your first-born. We are going to show you how to make it fun and enjoyable, so as to not stifle the creative process. If you’re completely unsure what and which name you should go with for your business, you may need to…

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160616 Header SM | Branding For The People

5 Types Of Terrible Taglines

By | Blog, Brand Identity, Brand Messaging, Branding, From the Blog | No Comments

5 Types Of Terrible Taglines Taglines are tough. In general we don’t recommend using them at all because they put a tremendous amount of pressure on a tiny piece of messaging to communicate EVERYTHING that your brand is about. That’s damn near impossible to do, so why bother? Even the most well compensated ad execs, with million dollar budgets have come up with some truly awful taglines. IF you find it necessary to create a…

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160609 Header SM | Branding For The People

7 Headlines That Work

By | Branding, From the Blog | No Comments

7 Headlines That Work. Writing headlines is hard. Your headline is the first, and perhaps only, impression you make on a prospective reader. A compelling headline turns a browser into a reader, which is the goal of all great copy: To keep the reader reading. The number one subject line of the hundreds of subject lines that we’ve written here at BFTP was meant to introduce our copywriting service, and it went something like this……

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160526 Header SM | Branding For The People

What Makes A Logo Great

By | Blog, Brand Identity, Branding, From the Blog | No Comments

Have you ever spilled a drink on your computer? It’s a pretty miserable experience, and requires a trip to the Apple store (we’re a mac team) to get it fixed. Anyway, an interesting thing happens when you go to the Apple Store. Chances are it is in a mall, and malls are interesting places. When walking into a mall you get slammed headfirst into the sites and sounds of capitalism. In other words you walk…

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160526 Header SM | Branding For The People

Branding Lessons From Rappers

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

When looking for inspiration, it is often best to look outside your industry. Looking inside your industry for inspiration inherently means someone in your industry is already doing something you are not. Simply copying them isn’t a good idea. However, looking outside of your industry brings all sorts of exciting ideas and creative opportunities. Which is why we bring you branding lessons from rappers. Successful rappers are some of the smartest branders that you can…

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May 11 No Button | Branding For The People

How To Win New Customers

By | Blog, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

Growing and scaling a business is a hard thing. It takes money to grow a business. To get more money means you need more customers. Which begs the question, “How to win new customers?” Right? Wrong. The pursuit of new customers could actually be hurting your business and your brand. Not helping it. There is an old rule in business called the 80-20 rule. It states that 80% of your revenue comes from 20% of…

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May 4 Blog No Button 1 | Branding For The People

36 Reasons To Rebrand

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

There are many reasons to rebrand. In fact there are 36 of them! But before going through a branding process it is important to know why you are doing so and what you want a branding engagement to accomplish. Branding is one of the most important endeavors you will take on as a business owner. It defines your company to your customers, to your employees, to the world and to yourself. It’s important to ask…

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April 20 No Button | Branding For The People

How To Create A Branding System

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Manifesto | No Comments

We often get asked, “What do you think of my logo?” And it’s a fair question, but not one that can be answered just be viewing the logo. You see, a brand is more than just a logo. It is a system. You can’t judge a logo in a vacuum any more than you can judge a pair of shoes without seeing the outfit they are going to be paired with. Objectively, your Jimmy Choos…

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April 11 What Business Are You Really In | Branding For The People

Branding Lessons From Failed Businesses

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

When someone asks you, “What kind of work are you in?” What do you say? Most people have a standard answer lined up. “I work in finance,” or “I’m in marketing,” or for us, “branding.” But that isn’t actually the business you are really in. What you do goes deeper than the industry you are in and to prove our point we will share with you cautionary branding lessons from failed businesses. As a branding…

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Youre A Commodity No Button | Branding For The People

The Value Of Branding

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, Corporate Identity, From the Blog | 2 Comments

One of the most valuable ways branding can help your business is by allowing you to charge more. A recent study by Mckinsey and Co. prove just how staggering the value of branding really is. “During a First Insight executive retail dinner this fall, two partners from McKinsey and Company spoke to the value of a strong brand. McKinsey has identified a number of factors that are predictive of total shareholder return. They determined that…

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