Category Archives: Branding

160616 Header SM | Branding For The People

5 Types Of Terrible Taglines

By | Blog, Brand Identity, Brand Messaging, Branding, From the Blog | No Comments

5 Types Of Terrible Taglines Taglines are tough. In general we don’t recommend using them at all because they put a tremendous amount of pressure on a tiny piece of messaging to communicate EVERYTHING that your brand is about. That’s damn near impossible to do, so why bother? Even the most well compensated ad execs, with million dollar budgets have come up with some truly awful taglines. IF you find it necessary to create a…

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7 Headlines That Work

By | Branding, From the Blog | No Comments

7 Headlines That Work. Writing headlines is hard. Your headline is the first, and perhaps only, impression you make on a prospective reader. A compelling headline turns a browser into a reader, which is the goal of all great copy: To keep the reader reading. The number one subject line of the hundreds of subject lines that we’ve written here at BFTP was meant to introduce our copywriting service, and it went something like this……

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What Makes A Logo Great

By | Blog, Brand Identity, Branding, From the Blog | No Comments

Have you ever spilled a drink on your computer? It’s a pretty miserable experience, and requires a trip to the Apple store (we’re a mac team) to get it fixed. Anyway, an interesting thing happens when you go to the Apple Store. Chances are it is in a mall, and malls are interesting places. When walking into a mall you get slammed headfirst into the sites and sounds of capitalism. In other words you walk…

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Branding Lessons From Rappers

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

When looking for inspiration, it is often best to look outside your industry. Looking inside your industry for inspiration inherently means someone in your industry is already doing something you are not. Simply copying them isn’t a good idea. However, looking outside of your industry brings all sorts of exciting ideas and creative opportunities. Which is why we bring you branding lessons from rappers. Successful rappers are some of the smartest branders that you can…

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May 11 No Button | Branding For The People

How To Win New Customers

By | Blog, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

Growing and scaling a business is a hard thing. It takes money to grow a business. To get more money means you need more customers. Which begs the question, “How to win new customers?” Right? Wrong. The pursuit of new customers could actually be hurting your business and your brand. Not helping it. There is an old rule in business called the 80-20 rule. It states that 80% of your revenue comes from 20% of…

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May 4 Blog No Button 1 | Branding For The People

36 Reasons To Rebrand

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

There are many reasons to rebrand. In fact there are 36 of them! But before going through a branding process it is important to know why you are doing so and what you want a branding engagement to accomplish. Branding is one of the most important endeavors you will take on as a business owner. It defines your company to your customers, to your employees, to the world and to yourself. It’s important to ask…

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April 20 No Button | Branding For The People

How To Create A Branding System

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Manifesto | No Comments

We often get asked, “What do you think of my logo?” And it’s a fair question, but not one that can be answered just be viewing the logo. You see, a brand is more than just a logo. It is a system. You can’t judge a logo in a vacuum any more than you can judge a pair of shoes without seeing the outfit they are going to be paired with. Objectively, your Jimmy Choos…

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April 11 What Business Are You Really In | Branding For The People

Branding Lessons From Failed Businesses

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

When someone asks you, “What kind of work are you in?” What do you say? Most people have a standard answer lined up. “I work in finance,” or “I’m in marketing,” or for us, “branding.” But that isn’t actually the business you are really in. What you do goes deeper than the industry you are in and to prove our point we will share with you cautionary branding lessons from failed businesses. As a branding…

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Youre A Commodity No Button | Branding For The People

The Value Of Branding

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, Corporate Identity, From the Blog | 2 Comments

One of the most valuable ways branding can help your business is by allowing you to charge more. A recent study by Mckinsey and Co. prove just how staggering the value of branding really is. “During a First Insight executive retail dinner this fall, two partners from McKinsey and Company spoke to the value of a strong brand. McKinsey has identified a number of factors that are predictive of total shareholder return. They determined that…

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March Madness | Branding For The People

Branding March Madness

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Naming | No Comments

The NCAA Men’s Basketball Tournament is unlike any other sporting event in the world. Every March the 64 best college teams in the country battle it out in a single elimination tournament to declare who is the best team in college basketball. But why is THIS tournament a ratings bonanza? People can’t seem to get enough of this tournament. If we look at the ratings for the NFL and NBA, the professional leagues for football…

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Branding vs marketing No Button | Branding For The People

Branding Vs. Marketing

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

Branding Vs. Marketing What is the difference? Is there a difference? And what should you be focusing on as you build your business? We ask this because we were just at ICON, infusionsoft’s annual digital marketing conference and while there we got the above questions, in some form or another quite a bit. Before understanding the answers to those questions we must first understand that branding and marketing are inherently linked but different endeavors all…

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What Is A Bad Brand Idea?

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

Uber rebranded this month. And well, it isn’t the best brand idea. What is a bad brand idea? Read on. Uber’s mistake was not that they rebranded (their old brand left a lot to be desired) but rather that their new brand doesn’t hit the mark. For a company considered by many to be the future of travel and logistics and a company valued more than transportation and logistics stalwarts Ford and Fedex their new…

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lessons from superbowl ads21 1 | Branding For The People

Lessons Learned From Super Bowl Ads

By | Blog, Brand Identity, Brand Story, Branding, Branding Strategy, Corporate Identity, From the Blog | No Comments

Lessons Learned From Super Bowl Ads The Superbowl isn’t just the biggest day of the year for football. It’s the biggest day of the year for branding and advertising. Every company puts their best foot forward in an attempt to wow consumers and the competition. And although the Superbowl is reserved for big brands with big budgets there are still valuable lessons we can learn from the big boys. 1. Nostalgia Is In The Superbowl…

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are you smart2 1 | Branding For The People

Developing Your Brand Voice

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

We don’t even know you (well we do, but we don’t know who is reading right now) but we do know you aren’t as smart as Albert Einstein. We hate to burst your bubble, but unless you are a physics savant (and if you are, godbless and thank you for reading our blog) chances are you aren’t as smart as Albert Einstein. However, we didn’t actually ask if you are AS smart as Albert Einstein…

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social proof nobutton | Branding For The People

Why Social Proof Is Important

By | Blog, Brand Story, Branding, Branding Strategy, From the Blog, Social Media, Testimonial | No Comments

We often get asked, “What is branding?” Or, “What is a brand?” A brand is a desired perception. This means you don’t actually own it. You can only influence people’s perception of you. Great branding creates a desired perception so that when people think of your brand they think what you want them to think. You may want to be seen as high value, prestigious, powerful, cost-effective or a myriad of other qualities. One way…

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