Category Archives: Branding

How To Make A Mood Board

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Image, Mindset, Visual Identity | No Comments

First things first: Before learning how to make a mood board, what are they, and when should you make one? A mood board is a collection of images, fonts, patterns, textures and colors. It literally defines the “mood’ of a brand, and is a necessary component of brand building that happens after the brand’s strategy is created, and before the visual identity is created. A mood board is literally a bridge between the concepts and…

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Professional Is Not A Personality

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy | No Comments

Does your business make money? Congratulations. You are a professional, but professional is not a personality and therefore, it isn’t memorable or differentiated from your competitors. Being professional means you are competent, skilled even, but it doesn’t make you intriguing, unique or different from your competitors. You could actually be incredibly boring. Here’s a little secret for you… Quality is assumed. We assume that when we hire an electrician, the light switch will turn on….

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The Top 7 Brands of 2015

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

Welcome to the internet’s most unofficial (yet honest!) ranking of the Top 7 Brands of 2015. We at BRANDING FOR THE PEOPLE believe that in order to build a fantastic brand you’ve got to have 7 consistent components including Logo, Colors, Fonts, Imagery, Voice, Overall Design and Extrapolated Brand Positioning. So, in this vein, we have selected one exceptional company as a stand out representation of how to do each of these things right. Feast…

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Don’t buy this!

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

How to use Attraction and Repulsion in Branding When it comes to sales and marketing, most entrepreneurs focus only on the “BUY THIS” approach. What if I told you that it is equally (if not more important) to utilize the “DON’T BUY THIS” approach? In other words, rather than appealing to the population at large, focus on a target market. You could focus on being everything to everyone. Several gigantic brands do the same thing every day!…

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How To Name Your Company

By | Blog, Brand Identity, Brand Messaging, Branding, From the Blog | No Comments

Learning how to name your business is no laughing matter! Your company name is one of the first impressions your brand makes. And we want you to make the most of that opportunity. When deciding on name, we urge you to take your thoughts and feelings out of the equation, and focus on a strategic approach. To start, make sure you define your market, understand their motivators and evaluate the verbal language they use. This…

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The top 5 types of logos

By | Blog, Brand Identity, Branding, Branding Strategy, From the Blog | No Comments

Many branding agencies, including us, will tell you that your brand is much more than a logo. But that doesn’t mean your logo isn’t important. In fact, it can be a central component to building your brand. Why? Because it’s usually the first expression of your brand that a person will see. So, a logo can be powerful and instrumental in establishing your mark in the business world. However, when it comes to logo design,…

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Are You Forgettable?

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, Corporate Identity, From the Blog, Visual Identity | No Comments

At BRANDING FOR THE PEOPLE, we make our market differentiation dollars work, and work hard. Our brand is strong and consistent and memorable, and every investment that we make builds off of the one before it. We look at every speaking engagement, every email blast, every phone call, business card, webinar and presentation as a rung on the ladder toward our future. As an entrepreneur, this probably comes as no surprise to you. “So what?…

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How To: Find a Font That Matches Your Personality!

By | Blog, Brand Identity, Branding, Branding Strategy, From the Blog | No Comments

Have you ever looked for a listing of fonts by personality or wanted to know which typefaces are best for communicating different types of messages? Below are listed 12 different and distinctive fonts, each of which tell their own story! The most important thing to consider when looking at a font to match your brand’s personality and messaging is the history of the typeface, and what it is commonly associated with. Anyone can easily discern…

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3 Tips to Elevate Your Brand With Photography

By | Blog, Brand Identity, Branding, Branding Strategy | No Comments

Do you want to inspire confidence and compel clients to action? Try using consistent photography in branding your company, and you’ll win a dependable following! Across the many touch-points of your brand outreach, you are bound to use photography… within backgrounds, headshots, before/after stories, blog posts, social media posts, and in innumerable other applications. No matter what the scenario, photos do some heavy lifting when it comes to communicating your message. So, are your pictures…

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Better Branding: The Gift that Keeps on Giving!

By | Blog, Brand Identity, Brand Messaging, Branding, Corporate Identity, Visual Identity | No Comments

“How do I raise my prices?” “How can I increase my profitability?” Both of these are great questions for any business owner, but what are the ramifications of these questions? Businesses compete on price… some compete for the highest, some the lowest, and some work within the affordable luxury category. Have you identified your sweet spot? Are you going for commoditization and quantity through developing lightning fast delivery systems and systematized products and services? Or,…

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9 Key Branding Terms Simplified

By | Branding, From the Blog | No Comments

UNDERSTANDING THE BRANDING PROCESS DOESN’T HAVE TO BE COMPLEX. In fact, branding can be made simple, easy-to-understand, and easy-to-consume by entrepreneurs and small businesses. I am an advocate for clarity and understanding when it comes to any topic that I’m interested in. It’s also important to me when I make decisions for my business, whether I’m hiring a contractor/vendor, partnering with another business, or simply deciding what other investments I need to make in the business….

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Should you look down at your customers?

By | Branding, From the Blog | One Comment

Should you look down at your customers? I read an article in this past Sunday’s NY Times that I want to share with you.   It caught my attention because the article talks about a study that was published last month in the journal Environment and Behavior, where researchers at Cornell University manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing…

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What’s your favorite color?

By | Brand Story, Branding | 6 Comments

“What’s your favorite color?”   This question is my response when I meet someone who asks for my business card.   Why? Because I have different colored business cards. What follows when they tell me their favorite color is me reaching into my pocket to pull out a colorful set of business cards.   At first, the person compliments the cool idea. Then, they comment that they almost expect it (given that I’m a brander). After…

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When do you “fire” a client?

By | Branding | 12 Comments

This article may generate excitement or it may piss some people off.  It might initiate a healthy discussion on this topic, especially if you’re a service-based professional.   Either way, my singular intention is to empower you, if you’ve ever felt “trapped” with a client or if a client has ever mistreated you.   Very early on when I started my business, I heard a mindset expert say (and, I’m paraphrasing): “You have to let…

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