Creating transformational learning experiences for students.
Williamsburg Learning is an online high school. With that came a two-fold challenge: Standing out from their competitors for their differences in educational philosophy, while also being being a trustworthy brand for parents to entrust with the education of their children. The Willamsburg brand was rebuilt on their foundational values of meaning, human connection and leadership, and their brand’s voice and messaging conveyed their dedication to enthusiastic mentorship, service and their core philosophy of teaching students HOW to think, not WHAT to think. The new brand and Visual Identity was guided by their brand idea “Liberate the Magic” which speaks to their dedication to a human, customized approach to learning that awakens the potential within each student. Not only did their new brand help them reframe the conversation around alternative education, but their business nearly tripled in size.
- Brand Strategy
- Visual Identity
- Brand Architecture
- Brand Story