Purple Care

Building greener communities through the power of purple.


Purple Care (formerly known as Xtreme Lawn Care) is the premier lawn, tree, and landscaping company proudly locally owned and operated in the greater Fort Worth, TX area. They are a part of their local community and keep it beautiful by taking a holistic, sustainable approach to lawn care.

CEO Justin Berg contacted Branding For The People because the company was losing customers due to their “Xtreme” name and confusing branding that made it difficult for prospects to understand the full depth of their services. Our team executed a complete rebrand that included a new Brand Identity, a repositioning of their brand promise, a new website, and the introduction of the pest stomping purple Gorilla, Puck.

  • Brand Strategy
  • Visual Identity
  • Verbal Identity
  • UI/UX Strategy
  • Website Design
  • Website Development
  • Copywriting
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Following their engagement with Branding For The People became market leaders in their industry and increased their client portfolio by 1900%, all while expanding into new territories.

Purple Care

"We needed to rebrand in order to be unique and different. Our business has been done for a long time. How do we say we mow grass differently than everyone else? It’s just grass! So we wanted to create a different image. When people question you about changing your name or your brand, you get the opportunity to tell your story, to resell your customers. Branding For The People helped us do exactly that."

- Justin Berg, CEO of Purple Care

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