Purple Care

Building greener communities through the power of purple.

Overview

Purple Care (formerly known as Xtreme Lawn Care) is the premier lawn, tree, and landscaping company proudly locally owned and operated in the greater Fort Worth, TX area. They are a part of their local community and keep it beautiful by taking a holistic, sustainable approach to lawn care.

CEO Justin Berg contacted Branding For The People because the company was losing customers due to their “Xtreme” name and confusing branding that made it difficult for prospects to understand the full depth of their services. Our team executed a complete rebrand that included a new Brand Identity, a repositioning of their brand promise, a new website, and the introduction of the pest stomping purple Gorilla, Puck.

Services
  • Brand Strategy
  • Naming
  • Visual Identity
  • Verbal Identity
  • UI/UX Strategy
  • Website Design
  • Website Development
  • Copywriting
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Branding Purple Care Billboard Marketing
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Impact

Following their engagement with Branding For The People became market leaders in their industry and increased their client portfolio by 1900%, all while expanding into new territories.

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