Making culture your competitive advantage.
Maura Barclay, a Cultural Fitness Consultant, knew that she needed to invest in building her Personal Brand to catapult her business. Maura came to us unsure whether she was ready to go through the branding process. Without any true branding or marketing strategy, she was able to successfully attract consulting and training opportunities. Which makes sense because she has a magnetic personality — and an eclectic, yet impressive, background: a professional firefighter, Line Producer for independent film, Therapeutic Yoga Director of teacher training, US Military contractor, Director of Empowerment & Advocacy for a Fortune 500 company, and Culture Officer for a tech startup. But, after a couple of conversations and learning her vision to take your business to the next level and lead a movement to transform culture within corporations, she knew that having the right Personal Brand was going to attract more of the right opportunities for her business.
In going through a Brand Strategy process with our team, she quickly clarified her passion for helping pioneering business leaders forge resilient, inclusive cultures that inspire inner peace, autonomy, performance, and profits in an ever-changing world. To kick off the start of 2022, she has a new brand. A Visual Identity and Website that authentically represents her and her movement.
- Brand Strategy
- Visual Identity
- Website Design
- Website Development
- Brand Story
- Verbal Identity