Simple Numbers. Straight Talk. Big Profits
Driven Inc. (formerly Suzanne Evans Coaching) is a marketing consulting and small business coaching business for entrepreneurs. Led by founder and New York Times best-selling author Suzanne Evans, the company also provides video production, outside sales support, and speaker training — all of which have helped the company land on the Inc. 500/5000 five years in a row.
Suzanne and her team had previously hired Branding For The People when she transitioned from her original company, Help More People, into Suzanne Evans Coaching. Having run into “the problem of being unexpectedly successful,” Suzanne decided it was time to build a brand that wasn’t solely personality-based but could instead represent the company’s ethos on getting the job done with focused intention.
Our team executed a complete rebrand that included a new name, Brand Identity, and website.
- Brand Strategy
- Visual Identity
- UI/UX Strategy
- Event Branding
- Website Design
- Website Development
HEAR FROM OUR CLIENT
"I loved the intensity of it — the drilling down on who are you, what do you stand for, what you want said about you when you leave the room. But, at the same time, branding can be frustrating because you think you know who you are, but when you go through the branding process, you realize that's who you thought you needed to be, not necessarily who you are. And, that uncovering of who you are is where that perception and essence is created and where that opportunity takes place. A brand is like a scent — it lingers long after the bacon has been eaten. And so it stays. Your team does this fascinating and incredible, and intense experience of finding out how to get to the legacy place because that's where things linger. Thankfully we had you to guide us through this process."
Suzanne Evans, Founder