Simple Numbers. Straight Talk. Big Profits


Driven Inc. (formerly Suzanne Evans Coaching) is a marketing consulting and small business coaching business for entrepreneurs. Led by founder and New York Times best-selling author Suzanne Evans, the company also provides video production, outside sales support, and speaker training — all of which have helped the company land on the Inc. 500/5000 five years in a row.

Suzanne and her team had previously hired Branding For The People when she transitioned from her original company, Help More People, into Suzanne Evans Coaching. Having run into “the problem of being unexpectedly successful,” Suzanne decided it was time to build a brand that wasn’t solely personality-based but could instead represent the company’s ethos on getting the job done with focused intention.

Our team executed a complete rebrand that included a new name, Brand Identity, and website.

  • Brand Strategy
  • Visual Identity
  • UI/UX Strategy
  • Event Branding
  • Website Design
  • Website Development
Driven Case Study Logo
Driven Case Study Typography
Driven Case Study Driven Inc Photography
Driven Case Study Desktop Website Design
Driven Case Study Stage Design Event Signage
Driven Case Study Event Website Design
Driven Case Study Business Cards


"I loved the intensity of it — the drilling down on who are you, what do you stand for, what you want said about you when you leave the room. But, at the same time, branding can be frustrating because you think you know who you are, but when you go through the branding process, you realize that's who you thought you needed to be, not necessarily who you are. And, that uncovering of who you are is where that perception and essence is created and where that opportunity takes place. A brand is like a scent — it lingers long after the bacon has been eaten. And so it stays. Your team does this fascinating and incredible, and intense experience of finding out how to get to the legacy place because that's where things linger. Thankfully we had you to guide us through this process."

Suzanne Evans, Founder


As a result of her multiple branding engagements with Branding For The People, Driven Inc. has experienced an ongoing uptick in exposure with sales, with branding efforts accounting for multiple millions in reach, scale, and sales.

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