Beometry

Systematizing fitness, massage, and nutrition to transform lives.

Overview

Isaac Ho, the founder and CEO of BeFit Tacoma, a gym located in Tacoma Washington, came to Branding For The People because he wanted to create a brand that would differentiate his gym in the super competitive fitness market, while also helping him expand his brand to be known for just “working out.”

Through an in-depth Brand Strategy process and naming exploration, we came up with a new brand name, Beometry, which signaled to the world that his brand is about a way of being. It’s about living life a certain way, with a fitness program that dovetails with the company’s core philosophy. It’s about strengthening muscles, but also strengthening relationships. It’s about a holistic approach to well-being and a systematic approach that allows their clients to have breakthrough results in their lives and in their health. Naturally, with the new name, we created a new Visual Identity and overall look and feel. The results? A complete rebrand that the founder and his team are proud of.

Services
  • Brand Strategy
  • Naming
  • Visual Identity
  • Verbal Identity
  • Wall Signage
  • Interior Design Consulting
  • Copywriting
  • Website Maintenance
View Live
Beometry Branding Case Study Logo
Beometry Branding Case Study Typography
Beometry Branding Case Study Website
Beometry Branding Case Study Website Design
Beometry Branding Case Study Print Marketing Poster
Beometry Branding Case Study Product Marketing Water Bottle
Beometry Branding Case Study Visual System

More Case Studies