Systematizing fitness, massage, and nutrition to transform lives.


Isaac Ho, the founder and CEO of BeFit Tacoma, a gym located in Tacoma Washington, came to Branding For The People because he wanted to create a brand that would differentiate his gym in the super competitive fitness market, while also helping him expand his brand to be known for just “working out.”

Through an in-depth Brand Strategy process and naming exploration, we came up with a new brand name, Beometry, which signaled to the world that his brand is about a way of being. It’s about living life a certain way, with a fitness program that dovetails with the company’s core philosophy. It’s about strengthening muscles, but also strengthening relationships. It’s about a holistic approach to well-being and a systematic approach that allows their clients to have breakthrough results in their lives and in their health. Naturally, with the new name, we created a new Visual Identity and overall look and feel. The results? A complete rebrand that the founder and his team are proud of.

  • Brand Strategy
  • Naming
  • Visual Identity
  • Verbal Identity
  • Wall Signage
  • Interior Design Consulting
  • Copywriting
  • Website Maintenance
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