Bendt Distilling Co.

With liberty and whiskey for all.


Bendt Distilling Company is a Texas-based company that believes whiskey should be delicious, not pretentious. They craft hand-batched blends using only quality ingredients with no shortcuts and no substitutes. But where other company’s craft their spirits for a select group, Bendt believes whiskey should be enjoyed by all.

Bendt hired Branding For The People because they wanted to change the name, the face, and the overall feel of the company. They were looking to create something more modern that would appeal to a younger audience. Being new to the spirits industry, we brought fresh eyes that helped create a vibrant brand that made them entirely unique in their category.

  • Brand Strategy
  • Visual Identity
  • Verbal Identity
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BENDT Logo Icon
BENDT Bottle Packaging
BENDT Fonts Typography
BENDT Bottle Packaging Typography
BENDT Can Packaging
BENDT Restaurant Design Menu
BENDT Can Package Design

Bendt Distilling

"The Branding For The People team opened our eyes to what was possible for a Whiskey company such as ours. We look at our colors and our branding and just love it. Investing in branding was absolutely worth it. When you’re looking at your business plan, if you have the allocation for sales and materials, find room for branding because it makes all the difference in the world and helps fund your other buckets."

- Ryan and Natasha Dehart, Founders, Bendt Distilling Co.


Following their rebrand, Bendt Distillery has become one of the hottest brands in Texas. While they can be found in many stores around their area, the distillery has become a hot spot where visitors take part in their tasting classes and live events.

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