Entrepreneurs frequently ask me: “How do I know when is the right time to brand (or rebrand)?

My response is always: “What are your business objectives that branding can help solve?”

If you’re like most entrepreneurs, your answer might fit in one of the following categories:

  • Get more clients or customers
  • Make more money
  • Attract higher end clientele (or diversify clientele)
  • Increase conversions
  • Position the company as a leader in the category
  • Differentiate the company from competitors
  • Present the business in a professional manner
  • Build a national or global brand

When Scott Roewer approached BRANDING FOR THE PEOPLE, he had already achieved success in building a professional organizing business. However, he knew it was time to revisit his brand because his biggest business objective was to build a national brand. In the context of that business objective, we needed to solve the following problems:

  • Create a new company name that would not have his personal name in it, so he could leverage himself and expand his team
  • Position the brand to become million-dollar, national brand
  • Rebrand the look and feel that would leverage his current visual branding, but evolve it into a broader visual system.


Our solution:

  • We changed the company from “Solutions By Scott” to “The Organizing Agency”
  • We designed a visual look and feel with a dynamic color system, typography and photography style
  • We created the brand assets for his web developer and social media team to extend the brand online

Below are some visuals of his new brand.


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