Mastering Mindfulness Institute
Teaching the world about the power of mindfulness to transform their health journey.
Overview
Gina Worful came to Branding For The People for a rebrand. She is the author of the book Mastering Mindfulness and is a classically trained dietician who has worked at a world renowned destination spa working with celebrities, professional athletes, and well-known politicians and leaders. After years of successfully transforming people’s health through the power of mindfulness, she wanted to take a step back and create a strategic approach to cohesively integrate her brand, message, and unique offerings. Following an in-depth branding process, we changed her ‘go-to-market’ approach from a Personal Brand (Gina Worful) to a Business Brand (Mastering Mindfulness Institute). In addition, we designed a new Brand Identity, logo and visual language to express her new brand. Today, Gina has the clarity and confidence to bring soulful connection and scientific data to help people transform their health.
