Hinkle Outdoor Living

Transforming Backyards Into Personal Paradises


From its inception in 2007, Hinkle Outdoor Living has been known for designing and executing premium outdoor spaces. However, the company’s original name, Hinkle Hardscapes, did not effectively communicate the quality and sophistication of their work, nor did it align with the high-end clientele they sought to attract. Recognizing this, owner Zach Hinkle approached Branding For The People to realign his company’s Brand Identity with its ambition and target market. Our partnership led to an all-encompassing transformation, culminating in a name change to Hinkle Outdoor Living. Now, the new brand now mirrors their unique offering – crafting outdoor spaces that are engineered to entertain. This rebrand has not only enhanced their market positioning but also significantly improved their appeal to the upscale clientele. With their brand now in perfect alignment with their ambitions, Hinkle Outdoor Living stands ready to accelerate its growth while continuing to craft memorable experiences in their meticulously designed outdoor spaces.

  • Brand Strategy
  • Naming
  • Visual Identity
  • Verbal Identity
  • UI/UX Web Strategy
  • Website Design
  • Website Development
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