Resources
Branding Essentials
If you’re new to branding or want to get a deeper understanding of branding fundamentals, we’ve created a series of free and paid branding essential guides. From recognizing the 5 big branding mistakes most small businesses make to creating your branding blueprint, we’ve got you covered.
The Branding Blueprint
The 7 Components of a Great Brand
“What is a brand?” Is it a logo? Color-scheme? The words you say or the photos you use? It’s all of the above, and yet none of them singularly. This blueprint explains 7 components of a great brand to attract your ideal customers.
The Naming Guide
7 Steps to a New Name
Before embarking on the naming process, you must get familiar with the various types of names, what’s important in a name, and the step-by-step process to discover the best names for your brand — whether you’re naming a company, product or service.
The Brand Archetype Guide
20 Personas to Inspire Your Brand
One of the most powerful ways to differentiate your brand is to infuse personality in every interaction. Use this guide to identify your Brand Archetypes. Share with your creative team to inspire and elevate your brand.
The Top 5 Big Branding Mistakes
The profit principles of Fortune 500 brands
Branding is one of the most essential and powerful tools you can use to attract ideal customers, create raving fans, and expand your business to an entirely new level. This guide will teach you how to leverage the principles of Fortune 500 branding.
All Resources
Get all 5 Branding Essentials: The Top 5 Branding Mistakes, The Branding Blueprint, The Naming Guide, The Brand Archetype Guide, and Let Your Color Personality Shine.
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Tell Your Brand’s Story
The Brand Story Framework will teach you the secret to writing a powerful and engaging Brand Story in a complete step-by-step course.
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