Skipping the Brand Story step in the branding process is a rookie mistake. Having built dozens of successful brands, I developed this useful framework over years. A brand is more than the sum of its products and services. A Brand Story helps an organization articulate its social attitude and worldview, connecting on a deeper level with its customers and employees. It invokes an emotional response, builds a tribe, and results in brand loyalty. The Brand Story weaves through every part of the brand’s communications. It’s not an easy step, but I can’t emphasize enough how important this step is.
– Re Perez — Former Fortune 500 Brand Consultant Turned Entrepreneur, Keynote Speaker, Author.
What is a Brand Story?
Have you ever wondered why some businesses thrive while others struggle and fail—even when they offer the same product or service?
The answer is simple. Success with your target audience comes from not just “what” you do; buyers also want to know “why” you do it.
In other words, when you can connect people to what you stand for, you have a better chance of making the sale.
The easiest way is with a powerful Brand Story—a “manifesto” —that lets buyers know the big “why” behind your brand.
If people love your Brand Story then…
will buy in the future
will share on Social Media
will buy immediately
While most companies see the value in having a Brand Story, they may not know what goes into writing one.
Writing a Brand Story can be challenging if you don’t know what you’re doing.
It’s why many companies hire our senior copywriting team to write it for them.
We know that not everyone can hire an agency such as ours to write
their Brand Story.
And that’s the reason we created the
Brand Story Framework.
What’s inside the Brand Story Framework course:
Over the course of three (3) video modules, you’ll get clear explanations and actionable guidance on every aspect of the Brand Story writing process. (And yes, we’ve included a section about getting over writer’s block and “imposter syndrome,” in case you’re worried you “can’t” write.)
PLUS, you’ll get access to our proprietary Brand Story Template that will help you take the guesswork out of what to write and when to write it.
Simply watch the videos, do the exercises, follow the template, and you’ll be ready to share your story with your ideal customers.
- Exactly what a Brand Story is—and what it isn’t.
- The four layers that make up a Brand Story (and how they each stack on each other to create a powerful message that motivates buyers).
- How to clarify your goals, so you don’t waste your time or write an uninspiring Brand Story.
- What makes a good Brand Story so powerful, and what to avoid doing.
- The questions you need to ask as you write your Brand Story to uncover your uniqueness.
- How to know when you found your Brand Story (or when to keep trying).
- What you need to know—and do—before you write a single word.
- How to write your Brand Story using our Brand Story template.
- How to edit and polish your brand’s story so you can start aligning your perfect buyers and make marketing and sales easier.
Inside the course, you’ll find guided exercises and detailed instructions for understanding the Brand Story writing process, many examples and case studies, and even tips and strategies for putting “pen to paper.”
Don’t forget, you’ll get the exact Brand Story Template we use with all our clients. The template is a step-by-step guide to writing your own powerful Brand Story. Just follow the template and write, and you’ll be done with your Brand Story in almost no time.
When you’re done, you’ll feel like a Brand Story expert—for less than the cost of an hour of an expert’s time.
We help families who have lost their loved ones and are seeking to do something special to honor their loved one’s life. I use the comfort and trust that my Brand Story conveys in every phone call, email and text. I now use it in my personal life as well. When I started Beyond Burials, I knew I had a special service that I wanted to share with others. Thank you for helping me help others.
– Dan Peabody, CEO & Founder, Beyond Burials
Frequently Asked Questions
What is a Brand Story?
A Brand Story is an emotional articulation of what your brand and company ultimately stand for. It tells the story of your business and attracts the audience you are trying to reach. It showcases the philosophy of your business and the voice and personality of your brand.
Can this course really teach me how to write a Brand Story?
How many modules are included in this course?
Why is it a “framework” and not just a template?
How do I get the most out of this course?
Do you offer a money-back guarantee?
I don’t consider myself a great writer. How do I know I can do this?
Can’t I just hire you to write my Brand Story?
Of course! At Branding For The People, we love writing for clients. We created this course to give you the framework for doing it yourself. However, if you truly want our expert help in writing it for you, please schedule a call with our team today. Visit https://brandingforthepeople.com/contact/
Who is Branding For The People?
Branding For The People is the strategic branding agency that helps growing businesses build best-in-class brands. Our senior leadership team comes from Fortune 500 level backgrounds to bring the depth and breadth of experience to solve the branding challenges for impact-driven entrepreneurs and Personal Brands, small-to-midsize businesses, and enterprise-level corporations.
Who is Re Perez?
Re Perez is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author of Your Brand Should Be Gay (Even If You’re Not), and CEO of Branding For The People, the strategic branding agency that helps growing businesses build best-in-class brands. His clients often credit him for being the single smartest investment that took their business to the next level.