Learn How to Connect
With More of Your Best Buyers…

The Brand Story Framework will teach you the secret to writing a powerful and
engaging Brand Story in a complete step-by-step course.

Skipping the Brand Story step in the branding process is a rookie mistake. Having built dozens of successful brands, I developed this useful framework over years. A brand is more than the sum of its products and services. A Brand Story helps an organization articulate its social attitude and worldview, connecting on a deeper level with its customers and employees. It invokes an emotional response, builds a tribe, and results in brand loyalty. The Brand Story weaves through every part of the brand’s communications. It’s not an easy step, but I can’t emphasize enough how important this step is.

– Re Perez, Instructor

What is a Brand Story?

Have you ever wondered why some businesses thrive while others struggle and fail—even when they offer the same product or

The answer is simple. Success with your target audience comes from not just “what” you do; buyers also want to know “why” you do it.

In other words, when you can connect people to what you stand for, you have a better chance of making the sale.

The easiest way to do that is with a powerful Brand Story—a “manifesto” that lets buyers know the big Why behind your brand.

If people love your Brand Story then…


will buy in the future


will share on Social Media


will buy immediately

While most companies see the value in having a Brand Story, they may not know what goes into writing one.

Writing a Brand Story can be challenging if you don’t know what you’re doing.

It’s why many of our clients hire us to write them for them as part of our overall branding process.

Here’s a sampling of the dozens we’ve
written over the years:

We know that not everyone can hire an agency such as ours to write
their Brand Story.

And that’s the reason we created the
Brand Story Framework.

Why You Need Brand Story

Here’s what’s inside the Brand Story
Framework course:


Over the course of three video modules, you’ll get clear explanations and actionable guidance on every aspect of the Brand Story writing process. (And yes, we’ve included a section about getting over writer’s block and Imposter Syndrome, in case you’re worried you “can’t” write.)


PLUS, you’ll get access to our proprietary Brand Story Template that will help you take the guesswork out of what to write and when to write it.


Simply watch the videos, do the exercises, follow the template, and you’ll be ready to share your story with the world.

You’ll Learn:

  • Exactly what a Brand Story is—and what it isn’t.
  • The four layers that make up a Brand Story (and how they each stack on each other to create a powerful message that motivates buyers).
  • How to clarify your goals, so you don’t waste your time or write an uninspiring Brand Story.
  • What makes a good Brand Story so powerful, and what to avoid doing.
  • The questions you need to ask as you write your Brand Story to uncover your uniqueness.
  • How to know when you found your Brand Story (or when to keep trying).
  • What you need to know—and do—before you write a single word.
  • How to write your Brand Story using our Brand Story template.
  • How to edit and polish your brand’s story so you can start aligning your perfect buyers and make marketing and sales easier.

Inside the course, you’ll find guided exercises and detailed instructions for understanding the Brand Story writing process, many examples and case studies, and even tips and strategies for putting “pen to paper.”

Don’t forget that you’ll also get the exact Brand Story Template we use with all our clients—a step-by-step guide to writing your own powerful Brand Story. Just follow the template and write, and you’ll be done with your Brand Story in almost no time.

When you’re done, you’ll feel like a Brand Story expert—for less than the cost of an hour of an expert’s time.


We help families who have lost their loved ones and are seeking to do something special to honor their loved one’s life. I use the comfort and trust that my Brand Story conveys in every phone call, email and text. I now use it in my personal life as well. When I started Beyond Burials, I knew I had a special service that I wanted to share with others. Thank you for helping me help others.

– Dan Peabody, CEO & Founder, Beyond Burials

Frequently Asked Questions

What is a Brand Story?

A Brand Story is an emotional articulation of what your brand and company ultimately stand for. It tells the story of your business and attracts the audience you are trying to reach. It showcases the philosophy of your business and the voice and personality of your brand.

Can this course really teach me how to write a Brand Story?
Yes. We reverse-engineered the exact Brand Story writing process we use with our clients to give you the strategy behind a great Brand Story. We also show you how to determine what your unique Brand Story should be and give you a fool-proof method for writing your Brand Story.
How many modules are included in this course?
The course is broken down into three modules to make the process of writing your Brand Story less overwhelming. Each module focuses on three main objectives and gives you detailed examples, instructions, and explanations.
Why is it a “framework” and not just a template?
We could give you our template and call it a day. But the truth is that a great Brand Story, like great branding, is the result of understanding following a specific process for uncovering your unique Brand Story. In our Framework, we take you through the exact methods we use when crafting Brand Stories for our clients— including doing the strategic work first and the writing second.
How do I get the most out of this course?
This is a hands-on course. That means that simply watching the modules won’t get the job done. It’s why we’ve built specific questions and exercises into each module. You can do them in real-time to clarify what makes your brand unique, connect to your true purpose, and discover everything you need to write your Brand Story.
Do you offer a money-back guarantee?
We stand by this course and know that if you do all the work, you’re sure to come away with a great Brand Story for your business. However, if you go through all the modules, do all the exercises, attempt a Brand Story, and aren’t happy with the results—we offer a full money-back guarantee. Just show us the work you’ve done, and we’ll happily refund your money.
I don’t consider myself a great writer. How do I know I can do this?
We know that writing can seem intimidating if you don’t do it for a living. That’s why part of the course is dedicated to understanding the writing process and providing tips and tools to overcome fears and writer’s block. (Hint: The secret is understanding it is a process!)
Can’t I just hire you to write my Brand Story?
Of course! At Branding For The People, we love writing for clients. But we also know that not every client will hire us. We created this course to give you the framework for doing it yourself.
Who is Branding For The People?
We’re an award-winning branding agency that creates and manages world-class brands. Since 2010, we’ve helped thousands of small-to- midsize businesses, funded startups, and influential Personal Brands make more money and increase their impact with our proprietary, strategic brand-building method. We this branding process to help brands and companies like yours with positioning, naming, visual identity, website builds, and ongoing marketing support. We created this course to demystify a part of the branding process, making it more accessible to entrepreneurs and small to midsize companies.
Who is Re Perez?
Branding For The People CEO Re Perez is a former Fortune 500 Brand Consultant turned Entrepreneur. He is the CEO/Founder of BFTP, and best-selling author of Your Brand Should Be Gay (Even if You’re Not.) A master at branding strategy, he develops the key insights that lead to creating powerful Brand Stories for business leaders and game-changers in multiple industries.