Connect With More of Your
Best Buyers…

With the Complete Step-by-Step Guide to
Writing a Powerful Brand Story

Have you ever wondered why some businesses thrive while others struggle and fail—even when they offer the same product or service?

The answer is simple. Success with your target audience comes from not just “what” you do; buyers also want to know “why” you do it.

In other words, when you can connect people to what you stand for, you have a better chance of making the sale.

The easiest way to do that is with a powerful Brand Story—a “manifesto” that lets buyers know the big Why behind your brand.

And now, when you purchase the Brand Story Framework course, you can learn the exact, step-by-step method we’ve used to craft hundreds of those Brand Stories for our clients.

Success or failure—
there’s a lot resting on
your Brand Story.

Your Brand Story is an easy way for customers or clients to learn what your brand ultimately stands for. It tells the story of your business in a way that resonates with your target audience—and instantly makes them feel “This company is for me.”

But a Brand Story isn’t just window-dressing. In fact, it can be the difference between success and failure. A decade-long study of 50,000 brands by Jim Stengel found a cause-and-effect relationship between a brand’s higher purpose and its financial performance. And according to research by Headstream, a leading digital research company, if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.

In other words, people don’t buy what you do—they buy “you.” And when they don’t understand you, they don’t buy… Plain and simple.

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  • Branding For The People Brand Story 02.jpg
  • BENDT Brand Story 01
  • BENDT Brand Story 02

A good Brand Story makes
people buy. A bad one drives
them away.

Your Brand Story is an easy way for customers or clients to learn what your brand ultimately stands for. It tells the story of your business in a way that resonates with your target audience—and instantly makes them feel “This company is for me.”

But a Brand Story isn’t just window-dressing. In fact, it can be the difference between success and failure. A decade-long study of 50,000 brands by Jim Stengel found a cause-and-effect relationship between a brand’s higher purpose and its financial performance. And according to research by Headstream, a leading digital research company, if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.

In other words, people don’t buy what you do—they buy “you.” And when they don’t understand you, they don’t buy… Plain and simple.

Introducing
The Brand Story Framework course…

If you’ve never tried before, writing a Brand Story can be challenging. That’s why many of our clients hire us to write a Brand Story for them.

But here’s a secret: at Branding For The People, we have a specific formula for every Brand Story we write.

It’s a process we’ve honed over the years that guides our copy team from start to finish to help us tell powerful stories for our clients.

And now we want to share that secret process with you.

…the easiest, fastest way to write a powerful
Brand Story for yourself or your company.

The Brand Story Framework course captures our signature Brand Story process and bundles it into a digestible, easy-to-learn course. In three information-packed modules, the course demystifies everything you need to know about creating your own Brand Story:

01

Understanding why
you need a Brand
Story.

02

Finding your unique
Brand Story.

03

Writing your Brand
Story so it connects
with buyers.

For the first time, we’re giving you a peek “behind the curtain” on how we created Brand Stories for some of our world-class clients—

And we’re not holding anything back.

If you want to write a compelling Brand Story—but you’re unsure how to begin…

If you aren’t sure what you should write about—or what you should even say…

And if you would LOVE a step-by-step template for writing your Brand Story to eliminate writer’s block, dispel the fear of writing, or destroy the idea that you can’t do this…

Then the Brand Story Framework is precisely what you’ve been looking for.

Here’s what’s inside the Brand
Story Framework course

Over the course of three video modules, you’ll get clear explanations and actionable guidance on every aspect of the Brand Story writing process. (And yes, we’ve included a section about getting over writer’s block and Imposter Syndrome, in case you’re worried you “can’t” write.)

PLUS, you’ll get access to our proprietary Brand Story Template that will help you take the guesswork out of what to write and when to write it.

Simply watch the videos, do the exercises, follow the template, and you’ll be ready to share your story with the world.

Whats Inside Brand Story

You’ll Learn:

  • Exactly what a Brand Story is—and what it isn’t.
  • The four layers that make up a Brand Story (and how they each stack on each other to create a powerful message that motivates buyers).
  • How to clarify your goals, so you don’t waste your time or write an uninspiring Brand Story.
  • What makes a good Brand Story so powerful, and what to avoid doing.
  • The questions you need to ask as you write your Brand Story to uncover your uniqueness.
  • How to know when you found your Brand Story (or when to keep trying).
  • What you need to know—and do—before you write a single word.
  • How to write your Brand Story using our Brand Story template.
  • How to edit and polish your brand’s story so you can start aligning your perfect buyers and make marketing and sales easier.
Inside the course, you’ll find guided exercises and detailed instructions for understanding the Brand Story writing process, many examples and case studies, and even tips and strategies for putting “pen to paper.”

Don’t forget that you’ll also get the exact Brand Story Template we use with all our clients—a step-by-step guide to writing your own powerful Brand Story. Just follow the template and write, and you’ll be done with your Brand Story in almost no time.

When you’re done, you’ll feel like a Brand Story expert—for less than the cost of an hour of an expert’s time.

Frequently Asked Questions

What is a Brand Story?
A Brand Story is an emotional articulation of what your brand and
company ultimately stand for. It tells the story of your business and
attracts the audience you are trying to reach. It showcases the
philosophy of your business and the voice and personality of your
brand.
Can this course really teach me how to write a Brand Story?
Yes. We reverse-engineered the exact Brand Story writing process
we use with our clients to give you the strategy behind a great Brand
Story. We also show you how to determine what your unique Brand Story should be and give you a fool-proof method for writing your
Brand Story.
How many modules are included in this course?
The course is broken down into three modules to make the process
of writing your Brand Story less overwhelming. Each module focuses
on three main objectives and gives you detailed examples,
instructions, and explanations.
Why is it a “framework” and not just a template?
We could give you our template and call it a day. But the truth is that
a great Brand Story, like great branding, is the result of
understanding following a specific process for uncovering your
unique Brand Story. In our Framework, we take you through the
exact methods we use when crafting Brand Stories for our clients—
including doing the strategic work first and the writing second.
How do I get the most out of this course?
This is a hands-on course. That means that simply watching the
modules won’t get the job done. It’s why we’ve built specific
questions and exercises into each module. You can do them in real-
time to clarify what makes your brand unique, connect to your true
purpose, and discover everything you need to write your Brand
Story.
Do you offer a money-back guarantee?
We stand by this course and know that if you do all the work, you’re sure
to come away with a great Brand Story for your business.
However, if you go through all the modules, do all the exercises,
attempt a Brand Story, and aren’t happy with the results—we offer a
full money-back guarantee. Just show us the work you’ve done, and
we’ll happily refund your money.
I don’t consider myself a great writer. How do I know I can do this?
We know that writing can seem intimidating if you don’t do it for a
living. That’s why part of the course is dedicated to understanding
the writing process and providing tips and tools to overcome fears
and writer’s block. (Hint: The secret is understanding it is a process!)
Can’t I just hire you to write my Brand Story?
Of course! At Branding For The People, we love writing for clients.
But we also know that not every client will hire us. We created this
course to give you the framework for doing it yourself.
Who is Branding For The People?
We’re an award-winning branding agency that creates and manages
world-class brands. Since 2010, we’ve helped thousands of small-to-
midsize businesses, funded startups, and influential Personal Brands
make more money and increase their impact with our proprietary,
strategic brand-building method. We this branding process to help
brands and companies like yours with positioning, naming, visual
identity, website builds, and ongoing marketing support. We created
this course to demystify a part of the branding process, making it
more accessible to entrepreneurs and small to midsize companies.
Who is Re Perez?
Branding For The People CEO Re Perez is a former Fortune 500
Brand Consultant turned Entrepreneur. He is the CEO/Founder of
BFTP, and best-selling author of Your Brand Should Be Gay (Even if
You’re Not.) A master at branding strategy, he develops the key
insights that lead to creating powerful Brand Stories for business
leaders and game-changers in multiple industries.

Now you can write a powerful Brand Story—
exactly the way we would

When you enroll in our Brand Story Framework course, you’ll receive everything you need to know about creating your own Brand Story.

You’ll get instant access to all three modules full of guided exercises
and instructions, examples and case studies, and our best tips and strategies. Plus, you’ll get the exact Brand Story Template we use
with all our clients—a turnkey plan for writing your own powerful
Brand Story just like we would at Branding For The People.

Enroll now—and learn our signature process for creating
Brand Stories today.