OPTX
Revolutionizing the gaming industry with software designed by operators for operators.
Overview
OPTX is an enterprise software solution aimed at enhancing businesses in the gaming and hospitality industry. With a focus on creating user-friendly software for gaming operators (created by operators for operators), they custom-tailor their solutions to match their clientele’ particular needs.
Backed by extensive years of operator experience, startup OPTX knew that branding would be their competitive advantage (even before actual software development) amongst the dated, confusing, non-user-friendly competitive counterparts. Starting with just a name and an idea, they engaged Branding For The People to help develop their entire brand from the ground up, from the initial Brand Strategy to the development of a new website and awareness campaign.
Services
- Brand Strategy
- Copywriting
- Verbal Identity
- Visual Identity
- UI/UX Strategy
- Website Design
