01
Brand Platform
Brand Building begins with creating a Brand Platform. It creates the foundation and guides all downstream creative decisions and marketing activities, all of which are set to deliver your unique business goals. It is what we call “the science of the branding process.”
- Brand Positioning
- Brand Purpose
- Messaging
- Brand Messaging
- Brand Promise
02
Visual Identity
Your Brand Strategy starts to come to life during the Visual Identity Process. Our team works to develop a unique visual language that aligns the strategy and promise of your brand with the right aesthetic to appeal to your ideal clients.
- Logo / Mark
- Color Palette
- Typography Style
- Photography Style
- Brand Guidelines
03
Naming
Naming a company is an art all unto itself. That’s why our team takes a highly strategic approach first to determine the proper criteria for selecting a name coupled with some creative flair to find the name that will help your brand shine.
- Namestorming
- Initial Trademark Search
- Final Trademark Search
04
Verbal Identity
Your Verbal Identity is the articulation of your Brand Strategy through the use of distinct and focused language. It guides all your outbound and marketing communications and hones in on the unique voice that differentiates your brand.
- Brand Story
- Brand Voice
- Writing Style Guidelines
05
Brand Website
Your Brand Website builds off your Brand Strategy and Brand Identity to create a user experience that powerfully showcases your company’s services and offerings. Utilizing our deep expertise in online best practices, we offer three options to best support your company’s needs and resources.
- UI/UX Strategy
- Website Design
- Copywriting
- Website Programming
- Hosting & Maintenance
06
Creative Services
Launching your brand is only the first step. We offer ongoing support for our clients with a host of services to ensure that all your marketing needs are covered.
- Print Design
- Digital Design
- Package Design
- Copywriting
- Presentation Graphics
07
Personal Branding
If you’re a change maker, industry disruptor, or Corporate executive, with a powerful message, we can partner with you to build your Personal Brand.
- Private Coaching
- Personal Brand Strategy
- Visual Identity
- Personal Brand Website
Our Clients
Who We Serve
We’re always on the lookout for innovative, disruptive, and purpose-driven business who are already playing big and are ready to elevate their brand to make a bigger impact!
Business and Professional Services:
- Coaching and Consulting
- DEI and Leadership Development
- Health, Wellness, and Medical
- Education and Training
- Software as a Service (SaaS)
Our Approach
A Strategic Branding Approach
There’s a science to how we create and manage brands. First, we organize; we gather everything we can glean about your business, your audience, what you offer, and who you want to reach. Next, we simplify; we take everything we’ve learned and boil it down to its most essential parts to help determine how best to position your brand. Finally, we Amplify; we transform your strategy into a world-class Brand Identity to help you market your brand to the right people.
Our Process
How We Do It
Branding is both an art (design, colors, graphics, imagery, fonts) and science (psychology, sociology, cognitive linguistics). We’ve created a proven, strategic, and proprietary process that blends both to transform your brand from average to iconic.
-
Phase 01:
Brand
Platform -
Phase 02:
Brand
Identity -
Phase 03:
Brand
Website
