Rebranding a Professional Organizer into a National Brand

Entrepreneurs frequently ask me: “How do I know when is the right time to brand (or rebrand)?

My response is always: “What are your business objectives that branding can help solve?”

If you’re like most entrepreneurs, your answer might fit in one of the following categories:

  • Get more clients or customers
  • Make more money
  • Attract higher end clientele (or diversify clientele)
  • Increase conversions
  • Position the company as a leader in the category
  • Differentiate the company from competitors
  • Present the business in a professional manner
  • Build a national or global brand

When Scott Roewer approached BRANDING FOR THE PEOPLE, he had already achieved success in building a professional organizing business. However, he knew it was time to revisit his brand because his biggest business objective was to build a national brand. In the context of that business objective, we needed to solve the following problems:

  • Create a new company name that would not have his personal name in it, so he could leverage himself and expand his team
  • Position the brand to become million-dollar, national brand
  • Rebrand the look and feel that would leverage his current visual branding, but evolve it into a broader visual system.




Our solution:

  • We changed the company from “Solutions By Scott” to “The Organizing Agency”
  • We designed a visual look and feel with a dynamic color system, typography and photography style
  • We created the brand assets for his web developer and social media team to extend the brand online

Below are some visuals of his new brand.





Please comment below and let us know what you think of Scott’s new brand.

4 replies
  1. Divora
    Divora says:

    Totally Re’s personality, can pick it out immediately. OK clean, colorful, but in my humble opinion, looks as if this is your boyfriend, as so close to your brand, Re :P)
    Honesty first, politely sent, hope you take it in.
    AND I’m not stating I am right about this…interpersonal connection.
    Just a hunch, that others might have as well…

    love Divora

  2. Tina mazur
    Tina mazur says:

    much better. Looks organized. Feel more inclined to contact. Not sure what the 3 boxes with the poles in them signify. May want to change that. Like the new brand. Very appealing. Easy to see and understand. Like the white space used. Feels more relaxing. Excellent design job

  3. Terri Williams
    Terri Williams says:

    Love the new look, the colors, the ‘organization,’ and just the overall ‘sex appeal.’ You hit the bulls eye in my humble opinion. I love the colors, the arrangement, and especially the “new logo” THEORGANIZINGAGENCY.


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