Through a year-long branding engagement, BRANDING FOR THE PEOPLE helped Scott move his perception into a modern, bold, an “organized” brand.
During our signature BRANDING INTENSIVE, we asked critical questions to help us better understand the brand’s specific, different value in the marketplace. Through our Naming For The People™ process, we explored multiple iterations of options. After comparing the shortlist against 300+ existing industry names, we finally agreed upon one that worked: The Organizing Agency. Quite simply, the name describes exactly what the business does while implying a multi-person team rather than an individual. Naming problem solved.
Following the new company name, we created a new Visual Identity. The logo uses a typographic treatment of stacked lettering that signifies ordering chaos: words sorted by colored letters within a rectangular shape. These aesthetic cues emphasize the story of his brand.Read More
In total, over the course of a year-long engagement, BRANDING FOR THE PEOPLE delivered:
- Brand Strategy / Brand Positioning
- Brand Guidelines
- Brand Idea
- Visual Identity (logo suite, color palette, graphic elements photography style, typography style)