We rebuilt the brand from the ground up, with a name that spoke to the challenge the new brand was making to women who had been through serious challenges and trauma. A challenge to be “brave” while also re-defining what it means to be brave.
The new brand is an inspiring one, with visuals as bold as its challenge to women. The new messaging is also bold, while rooted in the brand values of self expression, fun/adventure, and connection.
Over the course of a six-month engagement, we delivered the following:
- Branding Intensive
- Visual Identity (logo suite, color palette, graphic elements, photography style, typography style)
- Creative Services
- Stationery System
- Brand Guidelines
- Brand Manifesto
- Brand Video