We defined the new conceptual foundation of the brand that was true to what workers compensation is about, while also speaking to employers, brokers and lawyers. This new brand idea, “Advancing Well-Being” served as the keystone for the new brand’s visual and verbal identity.
Strong visuals and messages are used to communicate the brand’s authority in its industry, its dedication to collaboration, and a proactive, instead of reactive workers compensation process.
Over the course of a six-month engagement, we delivered the following:
- Brand Strategy / Brand Positioning
- Creative Services
- Visual Identity (logo suite, color palette, graphic elements, photography style, typography style)
- Stationery System
- Brand Guidelines