With our signature BRANDING INTENSIVE with Suzanne and her business partner, we looked outside the industry for inspiration and ended with a three word Brand Idea: The Other Side. This embodied her promise to help clients get to the other side. If you’re broke, she can show you how to make money. If you’re a burnt-out executive, she can help you with entrepreneurship. If you’re afraid and stuck, she can empower you to motivate. Although multiple journeys fall within The Other Side concept, it informs and fuels a consistent culture at Suzanne Evans Coaching.
The Visual Identity and logo uses her name in bold font with all caps. Designed with a rectangular shape, it is paired with a subtle triangle that appears to be the back of the logo coming from the other side, especially against a white and black background. This embodies her Brand Idea in a bold, direct way.
Since 2011, BRANDING FOR THE PEOPLE continues to advise the Suzanne Evans Coaching team through ongoing brand consulting and creative services. This includes rebranding the next phase of her expanding business (more to come on that!).Read More
Over the course of an ongoing partnership and brand engagement, BRANDING FOR THE PEOPLE delivered the following: