The Challenge
The coaching industry is highly saturated. Thousands of coaches enter the field daily. Suzanne Evans came to BRANDING FOR THE PEOPLE with a successful multi-million dollar marketing and business coaching practice.
Her business—”Help More People”—was fundamentally a product and basis for her vision to create a movement. However, her brand thwarted development of her aggressive goals:
- Attract higher-paying, ideal clients
- Attract media
- Double revenues
- Increase sales conversions
- Differentiate herself from a large supply of coaching competitors
To accomplish these goals, she decided to invest in branding. She knew Re Perez and BRANDING FOR THE PEOPLE would help.
The Before
The Work
With our signature BRANDING INTENSIVE with Suzanne and her business partner, we looked outside the industry for inspiration and ended with a three word Brand Idea: The Other Side. This embodied her promise to help clients get to the other side. If you’re broke, she can show you how to make money. If you’re a burnt-out executive, she can help you with entrepreneurship. If you’re afraid and stuck, she can empower you to motivate. Although multiple journeys fall within The Other Side concept, it informs and fuels a consistent culture at Suzanne Evans Coaching.
The Visual Identity and logo uses her name in bold font with all caps. Designed with a rectangular shape, it is paired with a subtle triangle that appears to be the back of the logo coming from the other side, especially against a white and black background. This embodies her Brand Idea in a bold, direct way.
Since 2011, BRANDING FOR THE PEOPLE continues to advise the Suzanne Evans Coaching team through ongoing brand consulting and creative services. This includes rebranding the next phase of her expanding business (more to come on that!).
Read MoreOver the course of an ongoing partnership and brand engagement, BRANDING FOR THE PEOPLE delivered the following:
- Brand Strategy / Brand Positioning
- Brand Architecture
- Brand Guidelines
- Creative Services
- Website Design
- Visual Identity (logo suite, color palette, graphic elements photography style, typography style)
- Ongoing Brand Consultation
The Results
Suzanne Evans
CEO & Founder
“One of the single reasons we went from a million dollars to three million, to making the Inc. 500 list two years in a row, and to growing our business with new verticals is because of Re Perez and BRANDING FOR THE PEOPLE.”
Before I met Re Perez, I had website and branding shame. My business had hit the million-dollar mark and we were really fortunate to have great digital marketing to do well in business. However, our branding was holding us back. I knew immediately I wanted to work with BRANDING FOR THE PEOPLE. They have the energy, excitement, and intellect that just allows you to be confident. They get people. They get companies. They get what people are trying to do. They understand how to put together everything from the aesthetics to the words that will draw ideal clients into your business. They created an amazing brand which totally represents me, my values and my ideals, as well as the feeling and energy I want people to get when they’re coming to find out about my company. When they did our branding, everything changed. To this day, I tell people all the time that one of the single reasons that we went from a million dollars to three million, to making the Inc. 500 list two years in a row, and to growing our business with new verticals is because of BRANDING FOR THE PEOPLE.
Suzanne Evans is now a New York Times best-selling author, five-time winner of Inc. 5000 list, and runs a $7M enterprise consisting of 15 full-time employees. After rebranding, Suzanne reported:
- Tripling revenues
- Increased web traffic by 4,000%
- Increased sales conversions
- Increased media exposure
