Bradley McAllister came to BRANDING FOR THE PEOPLE to undergo a complete re-brand. No longer was it sufficient to have an amateur looking brand. He was ready to uplevel his brand. Through a strategic and collaborative process we helped him get clear on his purpose and message — to educate and inspire wood turning artists with a modern and inviting studio environment. Ultimately, we learned, that Bradley wants to end the idea that woodturning techniques can only be mastered through blood, sweat and tears. As such, he wants to popularize widely accessible tools that deliver the same or superior results.
It’s safe to say our agency has not branded a company like his before. Ever. We learned a lot about Bradley, his vision, and the wood turning industry, and delivered a world-class brand to help him take his business to a completely new level.
Check out his new brand below.