The Raeha Kim brand was inspired by luxury. This luxury look and feel, influenced by high-end fashion brands created a brand that was entirely unique to her industry. Her new brand was based in a core philosophy of “unconventional transformation” because people don’t often think of highly successful and motivated people needing transformation. Her transformation is of a different sort, not of one of complete change, but rather of building a life that is fulfilling in all aspects of her clients lives, and not just a few.
Her new brand is sexy, confident, and bold, designed to appeal to her target market.