In our signature BRANDING INTENSIVE, we got to the heart of what made Progressive Surgical Solutions so valuable. They distilled the complexity of running a surgical center into a simple, time- and money-saving endeavor for their clients. From this concept, we landed on the brand idea, “Organizing Simplicity.”
The Brand Idea is the crux of the both the visual and verbal identity. The visual system is precise with clear, high-resolution imagery, appealing to qualities that are required of a surgeon. Cool colors mirror the expectations of patients placed on surgeons in their most crucial work. Verbal messaging conveys the authority, commitment, and empathy that PSS has for its clinic clients and the demands on their work.
Over the course of the engagement, BRANDING FOR THE PEOPLE provided the following services: