In building their brand through our signature BRANDING INTENSIVE TM , we used the Brand Idea: “Steering Transformation.” This communicates their unparalleled expertise, faith-based integrity, and credibility.
We also determined that two approaches made Meridian’s consulting unique and valuable: 1) holistic vs. top down and 2) family vs. money-only. This helped to identify a corner of the market that Meridian could own.
Brand messaging focused on the core benefits delivered to customers: 1) quick cash flow and the taming of cash cycles, 2) understanding family and financial dynamics while providing tools to navigate them, and 3) confidentiality, trustworthiness and Godliness.Read More
The visual identity includes a classic font-type in dark green, that would reflect the brand as a solid, proven, steadfast advisor in an industry full of volatility, wildcatters, and tall-tales. A pillar with flame logo echoed the energy-oriented nature of the brand. Images of clean, new fuel pumps, open expanses, and fuel-trucks in transit, embodied the success that Meridian’s clients envision.
Through the course of the engagement, BRANDING FOR THE PEOPLE provided: