The Challenge
Callan Rush and Justin Livingston are powerful marketing experts who teach other workshop leaders how to create lucrative and life-changing programs.
They successfully build a personal brand (Callan Rush) and a product brand (Wealthy Workshops), yet their overall strategy didn’t match the magnitude of their services. Their branding thwarted their growth.
Rooted in a place of service, Callan and Justin also wanted to clarify and distinguish their marketing philosophy. They approached BRANDING FOR THE PEOPLE with three broad goals:
- Create consistent messaging.
- Transform the brand’s visual appearance and tone.
- Expand internationally into an 8-figure business.
The Before
The Work
As part of our signature BRANDING INTENSIVE, we shifted their go-to-market strategy and restructured their Brand Architecture into discrete service and program brands. This new Brand Architecture helped communicate their offerings into terms relevant and meaningful for their target audience.
Lucrative Luminary’s Visual Identity and logo is inspired by a concept of spiral marketing: circles suggest and symbolize amplification. A double metaphor, the embedded circles also represent an amphitheater, mirroring the impact that Lucrative Luminary’s target clients will make through their own online and live events
Through a year-long brand engagement, we consulted and collaborated with Callan and Justin to deliver the following:
- Brand Strategy / Brand Positioning
- Brand Architecture
- Brand Guidelines
- Creative Services
- Naming
- Visual Identity (logo suite, color palette, graphic elements photography style, typography style)
The Results
Justin Livingston and Callan Rush
Founders
“Since working with Re Perez and his team, our new brand has made the transition to an 8-figure company so much easier!”
Callan Rush and I managed to somehow build a multi-million dollar business with a brand that was random, at best (and destructive, at worst). Much of the time, we were making things much more difficult on ourselves as our visuals and messaging communicated the opposite of our intention and our reality. Since working with Re Perez and his team, our new brand is on point! It’s made the transition to an 8-figure company so much easier! Most of all, it’s now something we can communicate with pride, which makes our continued growth graceful and fun!”
Please see lucrativeluminary.com for more detail.
