As part of our signature BRANDING INTENSIVE, we shifted their go-to-market strategy and restructured their Brand Architecture into discrete service and program brands. This new Brand Architecture helped communicate their offerings into terms relevant and meaningful for their target audience.
Lucrative Luminary’s Visual Identity and logo is inspired by a concept of spiral marketing: circles suggest and symbolize amplification. A double metaphor, the embedded circles also represent an amphitheater, mirroring the impact that Lucrative Luminary’s target clients will make through their own online and live events
Through a year-long brand engagement, we consulted and collaborated with Callan and Justin to deliver the following:
- Brand Strategy / Brand Positioning
- Brand Architecture
- Brand Guidelines
- Creative Services
- Visual Identity (logo suite, color palette, graphic elements photography style, typography style)