Lisa participated in a signature BRANDING INTENSIVE workshop in San Diego. Lisa’s expertise made her a credible and relevant authority. With advanced degrees in nutrition and a robust clientele, she needed a brand to represent that expertise, her value, and the professional nature of her work.
Many weight-loss and health coaches help clients to change their actions and behaviors; Lisa’s approach, on the other hand, first focuses on a client’s mindset and their relationship with food and nutrition. The power of her work is rooted in her ability to transform a client’s mental and behavioral patterns, which enables the client to achieve breakthroughs.
Guided by this framework, BRANDING FOR THE PEOPLE created a warm and soothing Visual Identity, using blues and whites to match the style of the blue jeans-wearing CEO. The logo, colors, and photographic treatments modernized an accessible brand to capture the attention of her target audiences.Read More
Over the course of the engagement, BRANDING FOR THE PEOPLE delivered the following:
- Brand Strategy / Brand Positioning
- Brand Guidelines
- Brand Idea
- Brand Story
- Creative Services
- Visual Identity (logo suite, color palette, graphic elements, photography style, typography style)