Starting with a signature BRANDING INTENSIVE and continuing to a year-long engagement, BRANDING FOR THE PEOPLE defined, created and visualized the Life on Fire brand.
The heart of this brand centers around the classic motif that life is a journey, not a destination. Recognizing that everyone’s journey is different, Nick wanted everyone around him to make the journey “worth it.” With a play on a fragment of his last name (Uns-WORTH), the Brand Idea became “A Journey WORTH Living.”
With this Brand Idea, the BFTP team collaborated with Nick and his business coach to arrive at the name “Life on Fire.”
In the next step, BRANDING FOR THE PEOPLE translated this name and Brand Idea into a Visual Identity that accentuated Nick’s fiery energy to differentiate him in a crowded market. The logo uses a stylized script font that astutely stacks the words “Life on Fire” to play off the concept of flames and a life “on fire.” The Visual system uses graphic elements inspired by lifestyles and subcultures: surfing, skating, and even MTV. Fun, playful, dynamic and aspirational, the Visual Identity is much like Nick Unsworth himself. Nick’s noteworthy sub-brands (Firestarters, a group coaching program; IGNITE, a signature 3-day event; and Pageburner, a book club) and different offerings are brought together in a cohesive ecosystem.
Over the course of the brand engagement, BRANDING FOR THE PEOPLE delivered the following:
- Brand Strategy / Brand Positioning
- Brand Architecture
- Brand Guidelines
- Brand Story
- Creative Services
- Stationery System
- Website design
- Sub-branding (logo suite for program, products, and event offerings)
- Visual Identity (logo suite, color palette, typography style, photography style)