We worked with Danielle as part of our signature BRANDING INTENSIVE process to build her BRAND PLATFORM. Through a series of deep questioning and exploration, we defined the core of her brand and even made the decision to rename her company to Lake Washington Wellness.
As a result of the branding process, we were able to help Danielle make some important decisions, which included keeping the Good Decisions brand and Lake Washington Wellness brand separate and distinct. Rather than juggling two businesses and being confused about how to integrate them, she was able to keep the brand separate and stay focused. Ultimately, this empowered her to get a clear understanding of what she needed to do and empowered her to understand that the journey of one business was coming towards completion, while the journey of another business is about to be born.
Next, we worked with Danielle to translate her brand into a visually appealing brand to attract her ideal clients who are ideal for the new direction of her cash-based business model.Read More
Over the course of an ongoing partnership, BRANDING FOR THE PEOPLE delivered the following: