Making Contagious Happiness a Reality.
Raj Jana, founder and Chief Brewing Officer at specialty coffee company Javapresse, departed corporate life after the unexpected death of his mentor. He had passion, vision, and motivation to bring his message to a bigger audience. Javapresse needed to stand out in an incredibly crowded coffee market. We worked with Raj through our signature Branding Intensive process to define a clear, consistent and evocative message — one that would both differentiate Javapresse in the marketplace AND inspire people to transform their everyday coffee ritual into an extraordinary experience.