When it comes to fashion, the designer’s name provides the esteem. Rather than focusing on the location where Jasmine designs (her “Studio”), we recommended that her business name change to Jasmine Sky Designs. This change enabled her to create both a personality brand and a fashion brand associated with beach bridal wear.
In the creative process of our signature BRANDING INTENSIVE, we synthesized her Brand Idea into a three word phrase, simple yet dynamic: “Freedom to Feel.” This Brand Idea represents the distinction she wants her customers to experience when they own (and wear) an exceptionally-designed, novel, silk wedding dress.
Ecstatic about her Brand Idea, Jasmine continued to work with BRANDING FOR THE PEOPLE to design a Visual Identity, logo and look and feel with movement and expression. From the colors, choice in typography and distinct photography style, Jasmine’s Visual Identity incorporates her singular voice and style.Read More