Go For It Kickboxing
In our signature BRANDING INTENSIVETM, we helped uncover the philosophy that guides Go For It Kickboxing: “Elevate Performance.”
This concept dictates not only how they run their own business but also resonates with their dual fitness market: clients looking for a better way to train and gym owners who want to run more profitable gyms.
From that Brand Idea, the visual identity fell in place. Bold, striking colors and an emblem logo incorporating the letter “G” modified into the shape of a boxing glove represented strength, a component of elevated performance. Sharp imagery on a clean, simple website maintained this implicit focus, telling their audience to go for it!
Over the course of our engagement, BRANDING FOR THE PEOPLE delivered the following: