Extraordinary Life

Helping leaders harness their hidden potential.

Overview

Extraordinary Life (previously known as Action for Breakthroughs, Inc.) is a boutique executive coaching company that serves as a trusted advisor for visionary leaders running companies focused on life, leadership, and legacy. The company aims to help its clients tap into their true potential to focus on what’s most important — living an extraordinary life.

Founder Al Spicer engaged Branding For The People because the branding he had been using for years had become stale and no longer reflected the depth and quality of his groundbreaking company. Noticing the disconnect between the work his company offered and the way potential clients perceived it, he knew it was time to make a change. After going through our Brand Intensive, our team executed a complete rebrand that included a new name, new Brand Identity, new website, and a new direction for his business.

Services
  • Brand Intensive
  • Brand Strategy
  • Visual Identity
  • UI/UX Strategy
  • Website Design
  • Website Development
  • Copywriting
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HEAR FROM OUR CLIENT

Extraordinary Life

"Rebranding with Branding For The People helped set a high bar that really connected with people and inspired me to up my game. What was most valuable was helping me understand what branding truly is...it’s kind of like giving birth to the heart and life of a business. In some ways, your logo and website is an afterthought; the truest value was uncovering our core values and learning how to communicate it as a unique expression."

Al Spicer, Founder, Extraordinary Life

Impact

The rebrand of Extraordinary Life enabled the company to more powerfully convey the mission of their brand to potential clients, making it easier to engage and land new business.

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